Strategic Content and Research Specialist

Hi were Genio.We create beautifully simple learning tools that boost knowledge skills and confidence.

• Were a SaaS scale up and one of the fastest growing tech companies in the North.
• Theres 100 of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100000s of students at over 800 universities & colleges worldwide.
• Were growing so we can achieve our mission to support 1 million students to become better learners by 2030.

About the role

As a Strategic Content and Research Specialist your role will be to establish Genio as an authoritative respected and evidence-based thought leader within the higher education space.

You will ensure all external communications about learning science best practices and the efficacy of Genios products are rigorously fact-checked and backed by scientific methods and tangible use cases.

This role provides the intellectual foundation for Genios content and communicates this message to the market through PR and positioning our subject matter experts externally.

Meet the team

Welcome to Genios Marketing team. 2026 will make us sixteen-strong with a mix of generalist specialist campaign-focused and service-driven experts. We work across markets channels and personas as a whole but try not to split our attention too much individually.

What unites us as a team

Strategic

Everything we do has a purpose. We think through our plans with clear goals and metrics so we all have faith that both our successes and failures have meaning. Your expertise is respected and youll be heard as we put our plans in place.

Creative

Quite simply we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isnt just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

Kindness

Genuinely we all care and approach everything with positivity (even when its hard). Marketing products that have a genuine impact on users is a brilliant motivator - and we take pride in our impact as a team and on each other. Expect proactive support positive challenge and radical candour always with the intention of .

Curiosity & Grit

As a team we value the opportunity to learn and give each other space to experiment and try new things. Were constantly striving to work smarter not harder so we have more time to be curious about new exciting ways of achieving better results.

Collaborative

Marketing never works in isolation so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

What youll be doing

• Interpreting and informing content and brand strategy to develop and leverage opportunities for research and editorial
• Youll liaise with strategy owners to understand campaign needs
• Youll collaborate with SMEs to understand unique points of view and capabilities
• Leveraging data and insights to create compelling thought leadership content.
• Youll be conducting primary research or collaborating with external experts on data collection.
• Youll need to monitor and analyse market trends to identify and share opportunities for the most impactful studies
• Research and optimisation.
• You will have a clear understanding of the key metrics that matter in higher education scientific research practices and their impact on Genios offering.
• Youll explores new ways to deliver Genios messaging and evidence our house opinions in the most effective way driven by data.
• Internal and external reputational relationship building.
• Youll be managing multiple stakeholders evaluating priorities and ensuring needs of all teams are considered and met.
• Youll be collaborating with higher education journalists academics and membership boards to create research that resonates with our target audiences.
• Copywriting and basic SEO/AEO/GEO.
• Youll develop and write content briefs that meet strategic needs ranging from whitepapers to webinars presentations to podcasts.
• Youll knows the importance of clear copy and CTAs optimising byline articles for S/A/GEO.
• You can articulate complex research outcomes in clear concise and compelling language using storytelling.
• Youll proof content for all aspects (grammar style and keyword research).
• Adherence to the Genio messaging framework and subject matter experts tone of voice in line with wider company initiatives and industry trends.
• You can create content in line with brand guidelines following a brief and targeting specific personas.
• You like to keep abreast of developments in order to position Genio at the cutting edge.

About you:

• A strategic researcher with a deep understanding of data analysis and market research capable of interpreting complex trends to establish brand authority and thought leadership.
• A master storyteller and copywriter who can translate rigorous scientific data and academic research into compelling clear and concise narratives for diverse audiences.
• Innovation-led and ideation-focused with a track record of exploring new ways to evidence house opinions and deliver impactful content across various formats from whitepapers to podcasts.
• Expert project management skills with the ability to navigate cross-functional teams manage multiple stakeholders and collaborate with external academics or journalists to meet deadlines.
• SEO/AEO/GEO literate with a solid grasp of how to optimize byline articles and research outcomes for modern search and generative engine visibility.
• Experience working with data visualisation tools CRM systems and research databases is desirable; a background in Higher Education or experience using AI tools like Gemini to streamline research workflows would be a bonus!

Salary and benefits:

40000 - 45000 dependent upon experience

33 days annual leave (Inclusive of bank holidays)

3 gifted days off at Christmas

EMI Share Options Scheme

Generous individual learning and training allowance

Truly flexible hours to suit when you work best

Full home working set up and beautiful collaborative office space

Free Leeds City Centre office parking

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

Health cash plan (from glasses to massages)

6% employer pension contribution

Location:

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working however some of our roles support remote working within the UK if you live more than 50 miles from the office.

Please note for this role we would ask you to travel to our Leeds office on a monthly basis to fulfil content creation duties. All travel costs will be funded by Genio for remote employees.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to

What to expect next:

Well review your application and provide a response within 1 week. Even if its not the news youd hoped for we appreciate its good to know either way.

If we invite you to meet with us for interview heres an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. First stage interview with Jacob and Katherine (1 hour).
3. Final stage interview which includes a 1 hour culture and values interview plus a 30 minute task. You will be meeting with Jacob and Tate (Head of Marketing).

Ahead of your interview you will receive a confirmation email outlining who youll be meeting and when anything youll need to prepare in advance and any resources we think you might find helpful.

Interested in learning more about a career at Genio

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

Not quite the right role for you however youd love to be a part of Genios journey

Lets connect! Reach out to and well add you to our network to keep you updated with any future opportunities we think you might be interested in.

Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age disability sex gender reassignment sexual orientation pregnancy and maternity race religion or belief marriage and civil partnerships trade union membership and caring responsibilities.

Applicant Privacy Notice

We think its important that you understand how we use and handle your personal information so heres a link to our privacy notice. By submitting your application youre confirming that youve read and understood this notice.