Sales Manager I

To achieve hotel revenue profit and customer satisfaction goals by developing and implementing strategies to increase product awareness and hotel sales.

• Guests

• Employees

• Meeting planners corporate customers

• Hotel owners

• Brand management team

• Vendors

• Achievement of customer satisfaction and loyalty goals

• Achievement of financial goals

• Achievement of revenue and market share goals

• Achievement of employee satisfaction and retention goals

• Participate in the development and implementation of business strategies aligned with the Brands mission vision values and strategies

• Develop and implement marketing and sales strategies that support hotel goals

• Monitor progress regularly and adjust strategies as needed

• Develop the annual budget with the Sales and Marketing team

• Achieve market share and revenue goals by directing group and transient sales and marketing strategies

• Analyze sales and market statistics to determine profitability and market opportunities

• Develop sales strategies to maximize revenue and yield participating in yield management strategy development

• Maximize revenue from WRS by collaborating with Reservation Services to market the hotel appropriately and update cost structures

• Create and implement marketing strategies to increase local market awareness leveraging brand marketing support

• Develop and implement public relations and advertising campaigns

• Ensure all marketing materials comply with brand standards

• Maximize productivity by aligning sold business with yield management strategies

• Qualify prospective leads based on profitability

• Design and propose programs that meet client needs

• Negotiate and close contracts with key customers

• Create 100% guest satisfaction by promoting Yes I Can! genuine hospitality and exceeding guest expectations

• Communicate and reinforce the Yes I Can! service vision to employees

• Ensure employees provide genuine hospitality and teamwork continuously

• Use teamwork to support guests and employees

• Seek opportunities to improve customer experience using customer feedback; collaborate with Director of Sales and Marketing to enhance hotel services

• Maintain up-to-date administrative records of all sales activity and account information using computer systems (Fidelio Sales and Catering Maximiser)

• Represent the hotel at relevant industry trade shows and events

• Understand and implement all Brand sales programs including but not limited to:

  • Yes I Can Meetings!

  • Worldwide Hospitality Program

  • Business Class

  • Partnership Marketing

  • Look To Book

• Monitor market and competitor activity; conduct ongoing research to identify sales opportunities

• Recommend and implement promotions aligned with the business plan

• Participate in weekly and monthly sales and revenue maximization meetings

• Prepare monthly reports for inclusion in Sales and Marketing reports

• Ensure brand integrity in all communications; coordinate marketing activities with the Director of Sales and Marketing

• Keep Director of Sales and Marketing informed of significant issues promptly

• Maintain a high standard of personal grooming and professionalism to represent the hotel effectively

• Familiarize with hotel objectives strategies and annual business plan marketing information

• Perform all duties efficiently and according to company policies and procedures

• Foster a cooperative and harmonious working environment with all hotel employees

• Project a positive image of the hotel at all times

• Perform other duties as requested by the General Manager or Director of Sales and Marketing

• Focus on the Customer:Understand and exceed the needs of guests internal and external customers

• Foster Teamwork:Motivate and work effectively in a team environment

• Communicate Effectively:Provide clear information for action by coworkers customers and suppliers

• Influence Decisions and Actions:Engage others to make decisions and take action

• Drive for Results:Achieve high levels of performance and meet or exceed objectives

• Build Strong Relationships:Foster trust and cooperation with coworkers customers and suppliers

• Drive for Change:Pursue continuous improvement across the organization

• Develop Self and Others:Continuously improve personal and team capabilities

• Think Critically:Apply logical approaches to problem-solving and planning

• Sales Skills:Understand hotel positioning and services; close business effectively

• Negotiation:Evaluate cost/benefits and negotiate mutually beneficial contracts

• Hotel Positioning:Understand hotels competitive positioning and market segments

• Budget Management:Develop and adhere to departmental budget

• Performance Management & Supervisory:Communicate with and motivate employees for high performance

• Think Strategically:Anticipate and address problems and opportunities proactively

• Revenue Forecasting:Assist in preparing revenue forecasts based on bookings and promotions

• Coaching:Guide and develop others through goal setting reflective listening and action planning
  
  
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