Social Content Strategist
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Job Location:
Santa Monica, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Join us in inspiring everyone to express their unique beauty.
IPSY is the beauty industrys most powerful platform uniting brands creators and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original full-size subscription IPSY Extra and quarterly limited-edition collection IPSY Ultimate we curate beauty for millions of members so they can play explore and express their unique beauty every day.
We think self-discovery self-expression and confidence are beautiful. Agree Then join us! Explore careers and learn more about our values culture and benefits across all our brands: IPSY Careers.
Were proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want because we believe work should fit into your lifenot the other way around. We offer monthly virtual activities company-wide offsites professional development and learning sessions to help our team members stay connected engaged and impactful while working virtually.
United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona California Connecticut Florida Illinois Kansas Massachusetts Missouri North Carolina New York New Jersey Nevada Ohio Pennsylvania Texas and Washington. California Privacy Notice
Beware job scams!IPSY recruiters only use @ addresses. Wedo notinterview via text/message/Teams. We dont ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud Report it to law enforcement and.
About the Role:
Were looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSYs presence on TikTok and emerging platforms. This role blends content creation channel strategy and trendspotting. Youll concept create and direct social-first content that has a direct impact on our organic goals acting as a channel owner and cross-functional partner while driving ongoing commerce initiatives.
This position reports to the Director of Social Media and MUST BE based in the Los Angeles CA area. (This is a hybrid role blending onsite and remote work.)
What Youll Be Doing:
Content Creation & Strategy
- Concept capture and edit social-first content including short-form original videos trending formats and sounds campaign storytelling BTS in-office footage reactive and event coverage.
- Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
- Optimize content for use across different IPSY social channels.
- Develop and manage creative briefs for campaign-specific social assets to be used across IPSY channels.
Channel Strategy & Management
- Own and execute IPSYs TikTok and emerging platform strategy to drive brand awareness engagement and traffic.
- Act as a channel expert and develop platform-optimized content through original content creation UGC briefs and dedicated social shoots.
- Maintain a sharp pulse on the evolving TikTok landscape identifying high-impact trends and testing opportunities.
- Collaborate cross-functionally with Creator Partnerships Brand Ops Creative Production Growth Brand Partnerships and Events teams to ensure objectives are met.
- Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy.
Trends & Internet Culture
- Identify cultural moments and trends that resonate with our community and brand.
- Leverage trending topics and formats to identify reactive content opportunities.
- Support campaign launches creator partnerships and live event coverage with relevant engaging content.
Analytics & Insights
- Track analyze and report on KPIs including engagement traffic and content performance to uncover actionable insights.
- Build weekly and monthly performance reports to guide optimization and highlight wins.
What We Are Looking For:
- 4 years of experience in social media content creation or digital marketing within beauty fashion or lifestyle.
- Deep understanding of TikTok Instagram and short-form content trends.
- Proven experience managing social channels specifically TikTok for a brand (in house).
- Strong video editing and storytelling skills with experience in CapCut Adobe Suite or similar tools.
- Comfortable both behind and in front of the camera when needed
- Familiarity with analytic tools (such as Dash Social) and ability to interpret analytics and use insights to inform strategy.
- Experience collaborating cross-functionally with Creative and Production teams.
- Highly organized proactive and detail-oriented.
- Thrives in a fast-paced environment with evolving priorities.
- Passion for digital culture trends and online community building.
*** Must be based in Los Angeles CA ***
Bonus if You Have:
- A creators mindset paired with strategic intuition.
- A deep understanding of how to make content perform.
- Highly organized and ability to manage multiple priorities.
- A team player who brings creative energy and a positive attitude.
- Passion for beauty and eye for storytelling.
- A proactive problem solver who doesnt just spot trends but finds ways to make them relevant to our brand.
- An authentic communicator who enjoys engaging with communities online.
- Someone who lives and breathes internet culture and social media.
What We Offer:
- Competitive base salary & bonus program
- Medical dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status disability status or any other protected characteristic.
If you need reasonable accommodation in the application or employment process please contact us.
Please review our California Privacy Notice.
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Pay is based on several non-discriminatory factors such as experience education skills and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
