Digital PR Producer

Digital PR Producer

Marketing Owned & Earned Media

Here at Torrens Global Education we do things a little differently. Our teams are dynamic data-drivenand deeply collaborative working together to build strong trusted brands across education.

We are seeking a Digital PR Producer to join our Marketing team reporting to the Senior Marketing Manager (Owned & Earned Media). This role plays a critical part in executing our off-page SEO and Digital PR strategy across all Global Torrens Education-owned and earned web properties.

This is a hands-on role combining digital PR SEO contentmarketingand online reputation management with a strong focus on authority building backlink acquisition brandvisibilityand emerging AI-driven search (GEO / GenAI) optimisation.

This is a full time permanent role for a successful candidate based onSurry Hills Sydney.This role allowshybrid working opportunities with 3 days working from home.

Salary for this role will be between 85K and 90K based upon experience job descriptionrequirementsand cultural alignment to the organisation.

About the role

As the Digital PR Producer you will deliver high-impact digital PR campaigns that improve organic visibility increase authoritative backlinks and strengthen brand presence across search social and third-party platforms.

Youllpartner closely withMarketing Communications Research Partnerships and Academic teams acting as the subject-matter expert for off-page SEO digital outreach and earned media performance.

Whatyoullown & deliver:

We have 4 pillars of success for this role. They are:

1. Strategy & Execution

• Turn data and insight into off-page SEO and Digital PR campaigns that drive measurable growth.

• Collaborate with researchersand academicstoidentifyand shape stories that drive Digital PR ideas earning coverage authority and high-value backlinks.

• Strengthen brand visibility and referral traffic across ownedearnedand third-party platforms.

• Influence GenAI and GEO outcomes by building consistent authoritative earned content.

2. Owned Media & Reputation

• Own and optimise Google My Business listings to maximise local visibility and trust.

• Lead online reviews strategy driving volume improving sentiment owningtimelyresponses to customer reviews and protecting brand reputation.

• Monitor and interpret online reputation signals across reviewsforumsand education platforms.

• Optimise YouTube channels using SEO-led strategies to increase discovery and performance.

3. Earned Media & Authority Building

• Identifybrand mentions and convert them into high-quality backlink opportunities.

• Build andmaintainstrong relationships with journalists publishersbloggersand influencers.

• Deliver editorial placements and linkable content that lift Domain and Page Authority.

• Identifyandparticipatein relevant industry conversations across forums and online communities.

• Ensure earned media strengthens AI-driven discovery and search authority.

4. Innovation & Growth

• Develop innovative Digital PR partnerships with high-authority digital publications.

• Stay ahead of trends in SEO Digital PR AIsearchand content discovery.

• Testnew contentformats and outreach approaches to keep brands competitive.

• Continuously evolve best practice to drive sustainable growth and impact.

Whowerelooking for:

Experience & Qualifications

• Minimum2 years experiencein SEO Digital PRdigital marketing journalism media our editorialexperience.

• Strong understanding ofYouTube SEO and Local SEO (Google My Business).

• Experience with SEO platforms such asBrightEdgeSEMrushAhrefs Majesticorsimilar.

• Familiarity withsocial listening tools.

• Experience analysing performance usingGoogle Analytics and Google Search Console.

Skills & Capability

• Strong data literacy with the ability to interpret insights and translate them into action.

• Excellent stakeholder management and collaboration skills.

• High attention to detail with the ability to manage multiple priorities simultaneously.

• Strong PowerPoint and presentation skills.

• Curiosity and willingness to continuously learn and upskill in a fast-moving digital landscape.

• Ability to work collaboratively across internal teams and agency partners.

Working environment

• This role may require work outside standard business hours at peak times.

• Occasional travel may be.

Who are we

Our ambition is to revolutionise education increase student employability and make a positive impact. We believe in the power of education to transform lives and we put our people and students at the heart of everything we do.