Brand & Product Marketing Manager
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Job Location:
Manchester - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Role: Product Marketing Manager(Go to Market)
Area: THG Nutrition
Reporting to:Associate Marketing Director
Role Location: THG HQ 7-9SunbankLane Altrincham WA15 0AF
About THG Nutrition & Wellness:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand its family of brands Myvegan Myvitamins and MP Activewear. We want to be the worlds most empowering health movement championing everyone to live healthier more active lives. Our brands and people exist to break boundaries to power and empower those who want more.
Why be a Product Marketing Manager at THG
As Product Marketing Manager you will play a critical role in bringing Myprotein products to market owning product positioningmessagingand go-to-market strategies across key categories. You will act as the bridge between Product Brand Commercial and Marketing teams ensuring that every product launch is insight-led commercially impactful and brand-consistent across all channels and markets.
This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced global environment and is passionate about healthfitnessand consumer-led storytelling.
Key Responsibilities:
Product Strategy & Positioning
- Own product positioning valuepropositionsand messaging frameworks across assigned categories.
- Translate product features nutritionalscienceand innovation into compelling consumer-facing narratives.
- Develop andmaintainproduct architecture naming conventions and portfolio logic.
Go-To-Market & Launch Excellence
- Lead end-to-end go-to-market planning for new product launchesrenovationsand limited editions.
- Create comprehensive launch toolkits including messaging FAQs claims imageryguidanceand channel priorities.
- Partner with Campaigns Brand CRM InfluencerPRand Paid Media teams to ensure flawless execution.
Cross-Functional Collaboration
- Act as the key marketing partner to Product Development InnovationNPDand Commercial teams.
- Influence product roadmaps using customer insights markettrendsand competitive analysis.
- Work closely with Regional and International teams to localise launches whererequired.
Consumer & Market Insight
- Leverage customer dataresearchand performance insights to inform product strategy and messaging.
- Monitor category trends competitoractivityand emerging consumer needs.
- Use post-launch analysis to optimise future launches and product performance.
Commercial & Performance Focus
- Support commercial planning through clear articulation of product benefits and key selling points.
- Track launch performance against KPIs including sales conversionengagementand awareness.
- Continuously optimise messaging and channel strategies based on performance data.
What skills and experience do I need for this role
Essential
- Proven experience in Product Marketing Brand Marketing or Go-To-Market roles ideally within FMCG nutritionbeautyor lifestyle brands.
- Strong experience delivering end-to-end product launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
Desirable
- Experience within sports nutrition health &wellnessor performance-led brands.
- Exposure to global or multi-market product launches.
- Understanding of e-commerce and DTC business models.
Whatsin it for me
Career Development
- Accessbespoke developmentprogrammesthat have been designed and developed by our in-house L&D team.
- Develop yourexpertisethrough our upskillingprogrammethat is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dontwant to work on your birthday Wedonteither! Enjoy your day offonus!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10dayscompassionate leave.
- Buy back up to 3 days each year.
- Unlock 2daysvolunteer leave after12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee AssistanceProgramme(EAP) which is provided by Bupa.
- State-of-the-arton-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidisedbus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equalopportunitiesemployer.
Werecommitted to creating a diverse and inclusive workplace that allows everyone tothrive andstrongly encourage all candidates from all backgrounds and identities to apply.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
THG is a leading vertically-integrated, global e-commerce technology group and brand owner, powered by its proprietary technology platform, Ingenuity..
