Regional Marketing Specialist (UK Remote)

The Regional Marketing Specialist UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement retention and revenue expansion across the United Kingdom Ireland Australia New Zealand and Hong Kong for our portfolio of integrity and assessment solutions. Reporting to the Sr. Manager Regional Marketing this role works in collaboration with global marketing sales customer experience and product teams.  Responsibilities include supporting marketing strategy development localizing campaigns managing third-party partnerships and ensuring high-quality market-relevant execution across both regions.

The ideal candidate has a strong understanding of the higher education landscape in the UK/I and ANZHK regions solid hands-on marketing execution skills and the ability to manage multiple priorities across two culturally distinct regions. 

This role requires regular collaboration across the UK and Australia time zones. The ideal candidate will be based in the UK and must be able to flex their weekly schedule to support both regions. Specifically the role requires two days per week with at least 50% overlap (a minimum of four working hours) with standard Australia (AEDT) business hours to enable real-time collaboration with ANZ colleagues and partners. The remaining hours on those days will be dedicated to progressing ANZHK-focused marketing projects. The other three days per week will align to UK working hours and focus on UKI priorities along with any additional ANZHK tasks as needed.

Regional Insight Research and Planning Support

• Support the gathering of market intelligence on the education landscape competitor activity and customer needs across UK/I and ANZHK.

• Assist in collecting and organizing customer feedback through surveys interviews and event debriefs to inform campaign direction and content relevance.

• Contribute to the creation of localized campaign briefs quarterly and annual plans aligned with global priorities and regional goals.

Campaign Execution & Event Support

• Work with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates.

• Work with the Global Events team to support the delivery of webinars in-person events and third-party sponsorships handling coordination content strategy localization and logistics.

• Work with the digital team to localize emails landing pages and other campaign elements using marketing automation platforms.

• Assist with local content creation to ensure cultural and linguistic relevance.

Sales SDR and Marketing Collaboration

• Collaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective.

• Help maintain lead hand-off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales.

• Work in close partnership with global campaign digital content and creative teams to adapt and localize marketing materials.

• Ensure execution is aligned with brand guidelines campaign goals and platform best practices.

Budget and Vendor Coordination

• Assist with tracking marketing expenses and processing invoices related to regional campaigns and events.

• Support vendor coordination for localized services such as content creation research and design as required.

Performance Monitoring and Reporting

• Track key marketing KPIs including MQLs lead conversion engagement metrics and campaign performance.

• Assist in preparing monthly and quarterly reporting dashboards for regional leadership highlighting outcomes learnings and recommendations.

Customer Engagement and Advocacy Support

• Identify and surface customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team.

• Support the coordination of local case study development and speaker participation for events and campaigns.

Operational Excellence

• Ensure timely and accurate execution of marketing activities within set timelines and budget.

• Maintain campaign documentation briefs trackers and project plans for visibility and alignment.

Continuous Leaning and Improvement

• Stay informed about marketing trends in the education and technology sectors across EMEA and APAC.

• Actively contribute ideas to improve marketing execution and performance in UK/I and ANZHK.

Qualifications :

• Bachelors degree in Marketing Business Communications or a related field.

• 24 years of B2B marketing experience ideally in SaaS education or technology sectors.
• Strong understanding of UK/I and ANZHK business culture (ideal) education systems and marketing channels.

• Native or fluent proficiency in English and very strong written and verbal communication skills.

• Experience working with sales teams and understanding of sales-marketing alignment.

• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement formerly Pardot and Salesforce preferred).

• Excellent project management attention to detail and ability to juggle multiple campaigns across different countries.

• Analytical mindset and comfort working with data to inform decisions and demonstrate impact

Additional Information :

Total Rewards @ Turnitin
At Turnitin we believe Total Rewards go far beyond pay. While salary bonus or commission are important theyre only part of the value you receive in exchange for your work.

Beyond compensation youll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. Youll also thrive in a culture free of politics surrounded by humble inclusive and collaborative teammates.

In addition our extrinsic rewards include generous time off and health and wellness programs that provide choice flexibility and a safety net for lifes challenges. Youll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best all supported by a comprehensive package that prioritizes your overall well-being.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitinit is the core of our products the way we treat each other and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when its hard.
• One Team: We strive to break down silos collaborate effectively and celebrate each others successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off 
• Self-Care Days
• National Holidays*
• 2 Founder Days Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad
At Turnitin we recognize its unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If youre willing to learn and unleash your potential alongside us join our team!

Remote Work :

Yes

Employment Type :

Full-time