Brand Manager, Nordics & UK

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

We are looking for a highly organized commercially driven Brand Manager Nordics & UK to support and grow our business across the Nordics and the UK. This role sits at the intersection of sales operations e-commerce excellence product portfolio management and trade marketing execution.

You will collaborate closely with the Market Director Nordics and the VP International Sales (UK) to ensure our brand shows up consistently effectively and in line with our commercial objectives across all customers and channels.

Responsibilities to include:

E-commerce Content Management

• Gather update and identify gaps in written and visual assets for all e-commerce partners ensuring accuracy quality and brand consistency.
• Coordinate Fridas owned and external e-commerce presence overhaul including coordinating creation gathering and submitting upgraded copy visuals and enhanced content working cross-functionally with inhouse teams.
• Ensure consistent representation of our products across customers SKUs and platforms - online and offline.
• Monitor e-commerce content compliance and identify any deviations or missing assets.

Marketing Operations & Trade Marketing Execution

• Support and maintain the marketing and trade marketing calendars for the Nordics and the UK ensuring timely alignment with global and regional priorities.
• Monitor customer promotional calendars ensuring our brand is represented activated and supported according to plan.
• Coordinate physical production of marketing and promotional materials ensuring on-brand execution and timely delivery to customers in accordance with launch plans.
• Support and coordinate in-store merchandising productions distribution and timely setup across customer locations.
• Ensure consistent brand visibility across digital and physical touchpoints regularly reviewing execution quality and addressing deviations.

Customer & Product Operations

• Track and meet customer revision deadlines proactively communicating upcoming requirements to internal stakeholders.
• Gather maintain and update SKUs pricing and all relevant product data per customer.
• Manage and execute product submissions ensuring accuracy and completeness of information.
• Review and optimize product portfolio per customer identifying gaps new opportunities and rationalization needs.

Cross-Functional Coordination & Leadership Support

What You Will Need

• 4 years of experience in sales operations account management trade marketing or e-commerce within FMCG consumer goods or similar industries.
• Strong analytical mindset with excellent attention to detail.
• Demonstrable experience working with trade marketing calendars and relevant productions.
• Experience managing elaborate product data pricing SKUs and digital content assets.
• Understanding of both B&M and e-commerce merchandising product setup and content best practices.
• Eloquence in customer communications and customer relationship building.
• Ability to coordinate multiple deadlines calendars and customer requirements.
• Proactive resourceful and able to work independently in a fast-paced environment.
• Fluency in both Swedish and English are mandatory. Additional Nordic languages will be merited.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Manager Nordics & UK you will work closely with International Brand Management and Sales teams.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

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Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience:

Manager