Sr Sales Operations Analyst

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the Role:

Heres what youll do day-to-day:

AI & Workflow Innovation

• Lead the design and deployment of AI-powered workflows that automate manual processes enrich data accuracy and enhance rep and manager productivity.
• Collaborate with BizTech and RevOps partners to prototype and scale AI tools that improve call prep lead routing and decision support across the funnel.
• Document prompt logic model behavior and use cases to ensure clarity adoption and continuous learning across GTM teams.
• Identify where machine learning insights or conversational agents can improve speed-to-lead qualification and onboarding handoffs.

Process & Systems Optimization

• Map evaluate and refine fast-cycle sales and onboarding workflows to reduce friction and improve rep efficiency.
• Translate business needs into structured system and automation requirements; partner with BizTech to scope test and deliver enhancements.
• Conduct quality checks and UAT for system changes that impact sales and onboarding teams.

Analytics & Insights

• Analyze funnel performance rep activity and process data to uncover trends and AI use-case opportunities.
• Provide clear actionable recommendations that tie data insights to automation or process improvements.
• Maintain and validate dashboards that integrate traditional metrics with AI-driven insights to help leaders make faster smarter decisions.

Cross-Functional Execution

• Support go-to-market readiness for new processes AI workflows and product changes by preparing documentation and operational requirements.
• Build strong internal networks across Sales Onboarding BizTech and Analytics to accelerate experimentation and adoption.
• Proactively surface risks ambiguities and opportunities to improve how AI and automation drive business outcomes.

Heres what were looking for:

• 5 years of experience in Sales Operations Revenue Operations GTM Operations or a related field
• Hands-on experience supporting high-volume or high-velocity sales motions
• Strong working knowledge of Salesforce and common GTM tools (e.g. Outreach ZoomInfo)
• Experience mapping workflows creating requirements and partnering with technical teams
• Strong analytical skills with the ability to translate data into decisions
• Extreme ownership mentality and ability to executive comprehensively with speed
• Excellent communication skills with the ability to simplify complexity for stakeholders
• Demonstrated ability to operate autonomously investigate issues independently and navigate ambiguity

Preferred Qualifications

• Experience in payroll HR tech or SMB SaaS go-to-market motions (huge plus)
• Experience designing or implementing automations AI workflows or similar tooling
• Familiarity with fast-paced GTM environments or call-center-like sales motions
• Track record of building strong cross-functional relationships across Sales BizTech and Analytics
• Comfort with fast iteration experimentation and testing in live sales environments

Our cash compensation amount for this role is $104490 to $128000 for Denver Atlanta & Las Vegas. $126530 to $155000 for San Francisco & New York. $97960 to $120000 for Phoenix. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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