Creative Strategist CRO Concept Lead
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Creative Strategist / CRO Concept Lead (Remote)
Location: Remote (supporting client operations in Las Vegas NV)
About the Opportunity
Were seeking a creative strategist who thinks differently about conversion optimization. This isnt your typical growth hacking or direct-response marketing role. Our client operates in the public records space (property and people data) where trust and professionalism are the ultimate conversion drivers not hype or aggressive sales tactics.
In this role youll lead the ideation process for multi-step marketing funnels conceptualizing high-impact A/B tests that improve conversion rates while maintaining an aesthetic that communicates credibility and reliability.
What Youll Do
Your primary deliverable is simple but critical: visual mock-ups of A/B test concepts paired with strategic rationale.
- Conceptualize split tests that prioritize user psychology and trust over traditional conversion tactics
- Create visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma Canva Balsamiq Snagit or whatever you prefer
- Write concise strategic summaries explaining the why behind each test so the production design team can execute seamlessly
- Draw inspiration from unexpected sources like utility bills library portals and public archives - places where professionalism dominates not sales gimmicks
- Act as the bridge between research insights and design execution
What Makes This Role Unique
The aesthetic we need is deliberately understated. Boring is actually good here. Flashy marketing tactics urgency triggers and aggressive CTAs actively hurt our conversion rates in this space. Success means understanding that sometimes the best design feels invisible - professional straightforward and inherently trustworthy.
Youll need to resist conventional direct-response playbooks and instead channel the visual language of professional organizations.
What Youll Need
Required:
- Understanding of user psychologyand what builds trust in digital experiences
- Strong conceptual thinking- ability to generate creative test ideas backed by strategic reasoning
- Clear but concise communication skills- briefly explain your ideas in writing so designers can execute on your vision
- Light design skills- ability to create clear visual mock-ups
Preferred:
- Experience running A/B tests or working in conversion rate optimization environments
- Familiarity with public records financial services healthcare or other regulated/sensitive data industries
What We offer:
120K to 150K Salary A Generous Annual Bonus Structure
Fully Remote Position - Work from Anywhere
Flexible Schedule & Unlimited Vacation Time
Performance-Based Incentives Perks and Annual Bonuses
$25k Electric Vehicle Purchasing Incentive
Solar Panel Incentive For Your Home
Cutting-Edge Tools Technology & Training Opportunities
Collaborative and Innovative Culture
About Our Client
Our client is an established provider of public record data services with operations in Las Vegas. They maintain high standards for professionalism serving customers who expect fast straightforward access to property and public record information.
Our client is an EEOC Employer and encourages all minority groups to apply.
By applying to this job as part of our typical recruiting process from time to time we may contact you regarding positions that we feel are a good fit for you or engage with you during the recruiting process via SMS text message. Message and data rates may apply depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts or you can opt-out completely by replying STOP. Our Terms of Service are available at .
Required Experience:
Chief
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
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