Influencer Marketing Executive
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are looking for a performance-driven SEM Executive to plan execute and optimize paid search and paid media campaigns to drive traffic leads and conversions.
Key Responsibilities:
- Plan execute and manage SEM and PPC campaigns on Google Ads and other paid platforms
- Conduct keyword research ad copy creation and bid optimization
- Monitor campaign performance budgets and ROI
- Perform A/B testing on ads landing pages and keywords
- Analyze campaign data and generate performance reports
- Coordinate with content and design teams for ad creatives and landing pages
- Stay updated with SEM trends platform changes and best practices
Requirements
- Bachelors degree in Marketing Business or a related field
- 14 years of experience in SEM PPC or performance marketing roles
- Hands-on experience with Google Ads Search Ads and paid campaigns
- Strong analytical skills and understanding of KPIs like CPC CTR CPA and ROAS
- Experience with Google Analytics and tracking tools
- Ability to manage budgets and optimize campaigns for performance
Benefits
Required Skills:
Identify onboard and manage influencers across social media platforms Coordinate influencer outreach negotiations contracts and timelines Plan and execute influencer marketing campaigns end-to-end Track influencer deliverables and ensure brand guideline compliance Monitor campaign performance and prepare reports on reach engagement and ROI Build long-term relationships with influencers and agencies Stay updated with influencer trends and platform best practices Requirements Bachelors degree in Marketing Communications or a related field 14 years of experience in influencer marketing or digital marketing roles Strong communication negotiation and coordination skills Experience working with influencers across Instagram YouTube and other platforms Familiarity with influencer marketing tools and analytics Strong organizational and reporting skills
Required Education:
Bachelors degree in any discipline (Psychology Humanities or Communication is a plus)
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
