Digital Media Manager

As Digital Media Manager you work closely with Brand and agency teams to ensure that Digital Media is fullyoptimizedbyanalyzingperformance and results within the digital landscape and by presenting strategic insights and recommendations for improvement.

You owndigitalcampaign execution andoverseeinflight optimization.Identifyingwhich digital channels and assets are not delivering against the KPIsestablishingthe reasons why and presenting strategicrecommendationstomaximizeROI are your key responsibilities.

Key Responsibilities

• Continuous improvement through implementation of learnings in upcoming campaignsadviceon digital channel mix buyable audiences and designPaid/Owned/Earned(POE)consumerjourneysby touchpoints

• Conceptual development of strategies for partner platforms and working closely with the brand teams to develop best individual performance media activation

• Work with the BrandPRIMand agency teams to map media and comms to consumer journeys

• Develop Digital Media strategies that deliver on Brand objectives

• Use data and Marketing technology for precision Marketing at scale from Programmatic Buying to Audience Segmentation to DCO

• Drive strategic use offirst- and second-partydata

• Work with internal and external stakeholders to manage core technologies (Google Marketing Platform Google AdsDoubleVerifyCreativeXTraackretc.)

• Measure Digital Media performance against KPIs defined for each step of the Marketing funnel

• Maintain and improve the Efficiency KPI framework to ensure campaigns aremonitoredaccurately and efficiently (whatsworking and whatisnt)

• Use data-driven insights for effective budget allocation

• Work with technology toanalyzeandoptimizeperformance across paid owned and earned channels includingSocial Mediaand eCommerce

• Conduct A/B tests to gauge Digital Mediaeffectivenessmaking recommendations tooptimizedigital channels and digital content for improved advertising experience

• Analyzecompetitor Digital Media strategies and use this to improve COTYs campaign competitiveness

• Be an expert in all relevant toolsandtechnologiesto excel in your role

• UpgradeDigital Marketing knowledge and skills in theorganization

• Drive innovation - keeping on top of latest trends

Summary

Before each activation:

• Translate the communicationobjectivesinto the right set if media & conversion KPIs

• Maximize use of 1st party (including web analytics and CRM segments) 2nd and 3rd party data for building the targeted audience segments

• Ensure technical tracking is set up

During activation:

• Monitor closely the performance of these KPIs andadviseongoing optimizations during campaigns

• Track creative messages audiencestouchpoint destination content retargeting frequency capsviewabilityetc.

• Improveperformanceaccording to Playbooks/Golden RulesCNCandCreativeXcompliance

• Develop andmaintaina performance dashboard

After the activation

• Collaborate with the media agency and PRIM team toidentifyfactors driving campaign KPIs performance

• Tell the story behind the data to non-technical team members and communicate finding to diverse stakeholders