General Manager(Hospitality&Farm Experiences)

Career Directions Limited (CDL)

Job Location:

Nyeri - Kenya

Monthly Salary: Not Disclosed

Experience Required: 5-7years

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The General Manager is responsible for driving revenue growth brand positioning operational

excellence&guest role integrates marketing partnerships guest engagement operations management procurementcompliance and team leadership to ensure a seamless profitable&and sustainable experience for guests partners and stakeholders.

Key Responsibilities

1. Marketing Communications & Brand Experience

Communicate market and position the Clients experience across digital and offline channels.
Develop and execute marketing strategies targeting travel agents tour operators corporate clients direct consumers and strategic partners.
Actively market and sell new and existing products with a current focus on conferencing and
group experiences.
Work closely with Oxgene (or appointed digital and above the line partners) to ensure all marketing communication and online booking platforms are functional updated and optimized for conversions.
Oversee content development storytelling and brand consistency across websites social mediaand partner platforms.

2. Guest Experience & Engagement

Host engage and manage guest relationships from initial inquiry and booking through arrivalstay and post-departure follow-up.
Manage the clients outdoor experiences including camping & hiking activities.
Ensure a high-quality personalized guest experience for both physical and online engagements.
Collect and analyze guest feedback to continuously improve services offerings and experiences.

3. Business Development & Partnerships

Develop manage and grow strategic partnerships with travel agents corporates event planners NGOs suppliers and community stakeholders.
Maintain and expand existing clientele while identifying and onboarding new customer segments.
Develop new experiential products and packages aligned with the clients values farm activitiesand hospitality offering.

4. Farm Products & Market Development

Manage and grow the customer base for farm-produced goods.
Develop sales channels for farm products including direct sales partnerships hospitality integration and institutional buyers.
Align farm production with market demand to optimize revenue and reduce waste.

5. Operations Procurement & Compliance

Oversee procurement and stock management for hospitality operations farm inputs and service providers.
Manage supplier relationships contract negotiations and cost control.
Ensure compliance with government regulations licenses taxes and statutory requirements.
Lead and coordinate the process for obtaining and maintaining organic farming certification.

6. Team Leadership & Internal Coordination

Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
Provide leadership to ground staff and ensure clear reporting structures and communication channels.
Support staff development performance management and operational accountability.

7. Financial Performance & Strategy

Drive revenue growth across hospitality conferencing experiences and farm products.
Actively manage the cost base to improve profitability and operational efficiency.
Support budgeting forecasting and performance reporting in collaboration with finance or ownership.

Requirements

Qualifications & Experience

Bachelors degree in hospitality management Business Administration Marketing or a related field.
Minimum 58 years experience in hospitality experiential tourism or integrated operations roles.
Proven experience in sales marketing and partnership development.
Strong operational and financial management skills.
Experience working with digital marketing platforms and booking systems is an advantage.
Knowledge of agribusiness and organic farming is a plus.

Skills &Competencies

Strong commercial acumen and strategic thinking
Excellent communication negotiation and relationship management skills
Hands-on leadership and people management capability
Ability to balance guest experience with operational and financial realities
Highly organized detail-oriented and execution-focused
Entrepreneurial mindset with a passion for sustainability and experiential hospitality
Ability & willingness to travel between Nairobi and Nyeri on a schedule.

The General Manager is responsible for driving revenue growth brand positioning operationalexcellence&guest role integrates marketing partnerships guest engagement operations management procurementcompliance and team leadership to ensure a seamless profitable&and sustainable experience for guests p...