Job Title: E-Commerce Manager
Location: Nairobi
Department: Marketing
Reports to: COO
Job Summary:
The E-Commerce Manager will oversee and drive the performance of all our client online sales channels including the client official website Jumia and other third-party marketplaces. This role is responsible for digital merchandising online brand visibility product uploads stock accuracy order fulfilment coordination and achieving monthly online sales targets. The ideal candidate is highly analytical tech-savvy creative and passionate about e-commerce growth. The E-Commerce Managers primary objective is to ensure that our client delivers seamless and high-performing online shopping experience.
Key Responsibilities:
1. Website & E-Commerce Platform Management:
Oversee daily operations of our client website (product uploads pricing stock updates).
Optimize user experience site navigation and product categorization.
Ensure accurate product descriptions photography and content quality.
Work closely with IT to resolve site bugs slow speed or downtime issues.
Monitor click-through rates bounce rates and conversion rates.
2. Marketplace Management (Jumia Kilimall etc.):
Manage our client official storefronts on all partner marketplaces.
Upload new products run price changes and track seller scores.
Implement promotional campaigns (Flash Sales Jumia Black Friday Vouchers).
Respond to customer queries ratings and complaints on each platform.
Maintain high seller ratings and avoid penalties.
3. Digital Sales & Revenue Growth:
Drive monthly revenue targets for the e-commerce department.
Analyze product performance and recommend pricing adjustments.
Coordinate with marketing on paid ads social commerce and website promotions.
Develop strategies to grow traffic increase conversion and reduce cart abandonment.
Forecast online sales and manage stock replenishment.
4. Order Management & Fulfillment Alignment:
Ensure all online orders are processed dispatched and delivered on time.
Coordinate with warehouse logistics and customer service teams.
Track returns cancellations and refunds to maintain service quality.
Monitor fraud orders and ensure payment reconciliation.
5. Reporting & Analytics:
Prepare weekly and monthly performance reports (sales traffic conversion).
Monitor KPIs: ROAS average order value seller score fulfilment time etc.
Recommend improvements based on customer insights and data analytics.
Track competitor pricing and online trends.
6. Brand Representation & Customer Experience:
Maintain consistent brand image across all online platforms.
Ensure competitive and attractive product presentation.
Implement customer-centric strategies to enhance loyalty and repeat purchases.
Requirements
Skills:
Strong understanding of SEO digital ads and conversion funnels.
Proficiency in data analytics tools (Google Analytics Meta Commerce Manager).
Knowledge of fulfillment workflows and online customer service tools.
Highly organized and detail oriented.
Strong analytical and problem-solving ability.
Excellent communication and writing skills.
Ability to multitask in a fast-paced environment.
Creative thinker with a results-driven mindset.
Qualifications:
Bachelors degree in marketing Business IT or related field.
Minimum 5 years experience in e-commerce management.
Experience with Shopify WooCommerce or similar CMS.
Experience with Jumia Seller Centre or other marketplaces is a strong advantage.