Senior Martech & Ad Operations Manager (mfd)

Clark

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profile Job Location:

Berlin - Germany

profile Monthly Salary: Not Disclosed
Posted on: 3 days ago
Vacancies: 1 Vacancy

Job Summary

Your tasks
We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including support with tagging tracking and audience activation across Paid Search Social and programmatic.
This role is reporting into the Director Marketing Operations and is a vital part of Clark Central Growth organisation.


Your key responsibilities:

MarTech & AdTech Strategy:
  • Own the end-to-end MarTech and AdTech roadmap aligned with Clarks growth and retention objectives
  • Evaluate select and manage tools across Paid Media & CRM marketing automation consent management and attribution
  • Enable use of first- and third-party data to allow for advanced segmentation personalisation and trigger-based comms in a privacy first cookie light environment
  • Partner with data teams to design and optimize customer data flows across acquisition onboarding and lifecycle touchpoints
Paid Media & Attribution:
  • Support paid media teams with tagging tracking and audience activation across search social display and programmatic channels
  • Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPIs
  • Improve conversion tracking across web app and offline journeys
Cross-functional collaboration:
  • Act as a key partner to Marketing Product Data and Analytics teams
  • Translate business requirements into technical solutions and clear documentation
  • Support with management of external vendors agencies and technology partners
Requirements
  • 4 years of experience in MarTech AdTech or Marketing Technology roles
  • Strong background in performance marketing marketing automation and data-driven growth
  • Experience in insurance fintech or other regulated industries is a strong plus
  • Hands-on experience with tools such as:
    • Analytics & tracking (e.g. GA4 GTM MMPs (Adjust) server-side tracking)
    • Ad platforms (Google Ads Meta programmatic DSPs)
    • Solid understanding of attribution models and consent frameworks
    • CDPs & data pipelines
  • Strong stakeholder management and communication skills
  • Ability to translate complex technical concepts into business value
  • Structured analytical mindset
About us

Your Benefits What We Offer


  • 30 days of vacation and 5 additional days for training and development

  • Maximum work-life balance thanks to hybrid work models flexible working hours and workation opportunities

  • Training and personal development

  • Company pension plan with top conditions

  • Support for personal volunteer activities e.g. in the form of so-called Impact Days (2 per year)

  • Always there for you: chilled drinks fresh fruit snacks and of course your team

  • Were team players at CLARK: you can expect a respectful team environment cultural initiatives and shared events

  • A wide range of exclusive employee discounts

  • Youll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.

(These benefits may differ based on the country of employment)

Why CLARK Because YOU matter here
What makes us special: at CLARK you can simply be yourself. Our dress code Come as you are! Because diversity and equal opportunity are more than just words to us they shape our daily work.
In other words: no matter where you come from or how you tick as a CLARKee youll experience an open work environment where you can realize your potential share your ideas and truly make an impact.
Sounds like your kind of place Then were looking forward to meeting you!

Required Experience:

Manager

Your tasksWe are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including sup...
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Key Skills

  • Employee Evaluation
  • Continuous Improvement
  • FDA Regulations
  • Management Experience
  • Process Improvement
  • Profit & Loss
  • Operations Management
  • Project Management
  • Strategic Planning
  • Leadership Experience
  • P&L Management
  • Supervising Experience

About Company

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Your Benefits – What We Offer 30 days of vacation and 5 additional days for training and development Maximum work-life balance thanks to hybrid work models, flexible working hours, and workation opportunities Training and personal development Company pension plan with top conditions S ... View more

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