Your tasks
We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including support with tagging tracking and audience activation across Paid Search Social and programmatic.
This role is reporting into the Director Marketing Operations and is a vital part of Clark Central Growth organisation.
Your key responsibilities:
MarTech & AdTech Strategy:
Own the end-to-end MarTech and AdTech roadmap aligned with Clarks growth and retention objectives
Evaluate select and manage tools across Paid Media & CRM marketing automation consent management and attribution
Enable use of first- and third-party data to allow for advanced segmentation personalisation and trigger-based comms in a privacy first cookie light environment
Partner with data teams to design and optimize customer data flows across acquisition onboarding and lifecycle touchpoints
Paid Media & Attribution:
Support paid media teams with tagging tracking and audience activation across search social display and programmatic channels
Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPIs
Improve conversion tracking across web app and offline journeys
Cross-functional collaboration:
Act as a key partner to Marketing Product Data and Analytics teams
Translate business requirements into technical solutions and clear documentation
Support with management of external vendors agencies and technology partners
Requirements
- 4 years of experience in MarTech AdTech or Marketing Technology roles
- Strong background in performance marketing marketing automation and data-driven growth
- Experience in insurance fintech or other regulated industries is a strong plus
- Hands-on experience with tools such as:
- Analytics & tracking (e.g. GA4 GTM MMPs (Adjust) server-side tracking)
- Ad platforms (Google Ads Meta programmatic DSPs)
- Solid understanding of attribution models and consent frameworks
- CDPs & data pipelines
- Strong stakeholder management and communication skills
- Ability to translate complex technical concepts into business value
- Structured analytical mindset
About us
Your Benefits What We Offer
30 days of vacation and 5 additional days for training and development
Maximum work-life balance thanks to hybrid work models flexible working hours and workation opportunities
Training and personal development
Company pension plan with top conditions
Support for personal volunteer activities e.g. in the form of so-called Impact Days (2 per year)
Always there for you: chilled drinks fresh fruit snacks and of course your team
Were team players at CLARK: you can expect a respectful team environment cultural initiatives and shared events
A wide range of exclusive employee discounts
Youll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.
(These benefits may differ based on the country of employment)
Why CLARK Because YOU matter here
What makes us special: at CLARK you can simply be yourself. Our dress code Come as you are! Because diversity and equal opportunity are more than just words to us they shape our daily work.
In other words: no matter where you come from or how you tick as a CLARKee youll experience an open work environment where you can realize your potential share your ideas and truly make an impact.
Sounds like your kind of place Then were looking forward to meeting you!Required Experience:
Manager
Your tasksWe are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including sup...
Your tasks
We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including support with tagging tracking and audience activation across Paid Search Social and programmatic.
This role is reporting into the Director Marketing Operations and is a vital part of Clark Central Growth organisation.
Your key responsibilities:
MarTech & AdTech Strategy:
Own the end-to-end MarTech and AdTech roadmap aligned with Clarks growth and retention objectives
Evaluate select and manage tools across Paid Media & CRM marketing automation consent management and attribution
Enable use of first- and third-party data to allow for advanced segmentation personalisation and trigger-based comms in a privacy first cookie light environment
Partner with data teams to design and optimize customer data flows across acquisition onboarding and lifecycle touchpoints
Paid Media & Attribution:
Support paid media teams with tagging tracking and audience activation across search social display and programmatic channels
Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPIs
Improve conversion tracking across web app and offline journeys
Cross-functional collaboration:
Act as a key partner to Marketing Product Data and Analytics teams
Translate business requirements into technical solutions and clear documentation
Support with management of external vendors agencies and technology partners
Requirements
- 4 years of experience in MarTech AdTech or Marketing Technology roles
- Strong background in performance marketing marketing automation and data-driven growth
- Experience in insurance fintech or other regulated industries is a strong plus
- Hands-on experience with tools such as:
- Analytics & tracking (e.g. GA4 GTM MMPs (Adjust) server-side tracking)
- Ad platforms (Google Ads Meta programmatic DSPs)
- Solid understanding of attribution models and consent frameworks
- CDPs & data pipelines
- Strong stakeholder management and communication skills
- Ability to translate complex technical concepts into business value
- Structured analytical mindset
About us
Your Benefits What We Offer
30 days of vacation and 5 additional days for training and development
Maximum work-life balance thanks to hybrid work models flexible working hours and workation opportunities
Training and personal development
Company pension plan with top conditions
Support for personal volunteer activities e.g. in the form of so-called Impact Days (2 per year)
Always there for you: chilled drinks fresh fruit snacks and of course your team
Were team players at CLARK: you can expect a respectful team environment cultural initiatives and shared events
A wide range of exclusive employee discounts
Youll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.
(These benefits may differ based on the country of employment)
Why CLARK Because YOU matter here
What makes us special: at CLARK you can simply be yourself. Our dress code Come as you are! Because diversity and equal opportunity are more than just words to us they shape our daily work.
In other words: no matter where you come from or how you tick as a CLARKee youll experience an open work environment where you can realize your potential share your ideas and truly make an impact.
Sounds like your kind of place Then were looking forward to meeting you!Required Experience:
Manager
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