Senior Manager, Demand & Field Marketing

WHO WE ARE

Seagull Software LLC is a global leader in real-time item-level visibility and label management solutions dedicated to powering the worlds most complex supply chains with innovative tools for traceability authentication and automated inventory management. Our BarTender platform enables businesses across all industries to design manage print and automate the production of labels barcodes and RFID tags ensuring seamless tracking and compliance for over 100 billion unique identifiers each year. Leveraging the Mojix high-security scalable SaaS traceability platform Seagull delivers end-to-end intelligence harmonizing data to drive operational efficiency enhance customer experiences and reduce risk. Learn more at .

Were a growing profitable mid-size business with a 40-year history of leading in our field. Headquartered in Redmond Washington with offices across the United States Europe and Asia Seagull empowers businesses worldwide to keep their products moving traceable and safe. Youll work with global talented and diverse teams passionate about what they do and its impact on everyone everywhere. Join us and help shape the way the world works.

LOCATION

This position is hybrid at our headquarters in Redmond Washington. You must be a local candidate.

WHO YOU ARE

You are a results-driven marketing leader with deep expertise in global demand generation digital marketing and field marketing execution across multiple regions. You thrive as a player-coach balancing strategic oversight with hands-on execution. You understand how to build integrated multi-region campaigns that fuel pipeline accelerate revenue and support a global sales and partner ecosystem.

You excel at building and empowering high-performing teams aligning cross-functional stakeholders and continually optimizing programs to exceed pipeline and revenue targets. You are energized by leading on a global stage and building scalable programs that work across cultures channels and customer segments.


WHAT YOU WILL DO

You will lead the team responsible for delivering scalable measurable pipeline impact across North America EMEA APAC and with expansion into additional regions in 2026. You will own the global demand generation strategy coach regional field/demand managers and orchestrate end-to-end marketing program execution across digital events partners and product marketing.

Leadership & Strategy

• Lead and expand a global team of demand generation and field marketing professionals across North America EMEA and APAC (with LATAM planned for 2026).
• Build the global demand generation strategy aligned to sales goals regional priorities and company-wide growth objectives.
• Serve as the connective tissue between regional marketing product marketing creative/brand sales SDR/BDR and RevOps.

• Own the planning and execution of integrated marketing programs that drive awareness engagement pipeline and revenue worldwide.
• Guide regional teams in executing multi-touch marketing initiatives using digital email paid media webinars industry events and strategic partnerships.
• Drive consistency scalability and best practices across all regions to create a unified global marketing engine.

• Oversee marketing automation lead nurturing and customer journey workflows to continually increase lead quality and conversion.
• Optimize marketing operations to improve attribution reporting data hygiene segmentation and funnel performance.
• Implement A/B and multivariate testing to optimize channel performance and messaging.

• Collaborate with Product Marketing and Content Team to ensure strong compelling content across all funnel stages including landing pages email nurture webinars case studies and thought leadership.
• Provide sales teams and partners with the right programs campaigns and materials to accelerate deals and renewals.

• Set global KPIs and pipeline targets; evaluate performance rigorously and objectively.
• Provide ongoing insights and recommendations to improve ROI campaign performance and regional execution.
• Build dashboards and reporting frameworks to drive transparency accountability and continuous improvement.

• 710 years of progressive experience in B2B demand generation field marketing or digital growth roles including global team leadership.
• Proven success building and scaling pipeline-generating programs that support enterprise sales partner channels and multi-region go-to-market teams.
• Strong people-leadership skills with experience managing high-performing distributed teams.
• Deep expertise across digital marketing channels: email SEM paid social content marketing webinars and partner-driven programs.
• Hands-on experience with CRM (Salesforce) marketing automation (Marketo) and other marketing tools.
• Strong analytical mindset fluent in funnel metrics attribution optimization and data-driven decision-making.
• Exceptional communication skills including the ability to influence executive stakeholders.
• SaaS supply-chain or channel-driven marketing experience preferred.
• Ability to thrive in a fast-moving collaborative and globally distributed environment.

• Bachelors or Masters degree in Marketing Business or related field or equivalent professional experience.

COMPENSATION & BENEFITS

• Full-time job witha target starting annual base salary between $140000- $150000 (within the assigned salary band of $120500 - $170000) and eligibility for an annual discretionary bonus. The specific starting salary offered to a candidate may beinfluenced by various factors including but not limited to the candidates relevant experience education or location.
• Excellent medical dental and vision plan.
• 401K with 100% employer matching up to 3.0% with immediate vesting.
• Accrual of 21 days of PTO (combined vacation and sick days) per year for the first four years of employment with additional accrual increases for years of service
• 10 paid company holidays per calendar year
• Company-paid life insurance short-term and long-term disability benefits
• Tuition-reimbursement benefits
• Free parking (Redmond HQ office)