Role Overview
Were looking for a versatile and sharp Copywriter who can think across formats platforms and user moments. This role sits at the intersection of brand product and performancewriting content that informs engages and drives action.
If you enjoy switching from a crisp push notification to a thoughtful email from a product explainer to a high-impact video scriptthis role offers wide creative scope and real ownership.
What Youll Do
You will work as a central creative partner across the organisation collaborating with multiple teams and stakeholders to ensure consistency clarity and impact in all communication.
You will work on end-to-end user communication including but not limited to:
1. Brand & Corporate Content
Emailers newsletters announcements and internal communications
Corporate decks narratives and long-form brand content
2. Product & User Communication
Push Notifications (PNs)
WhatsApp journeys and in-app messages
Product UI copy feature explanations onboarding flows
3. Marketing & Campaign Content
Social media copy (Instagram LinkedIn Twitter/X YouTube)
Campaign taglines hooks captions and long-form posts
Banner copy for digital ads and platform placements
4. Video & Script Writing
Short-form video scripts (reels ads explainers)
Brand films employer branding videos product walkthroughs
5. Collaboration & Iteration
Work closely with cross-functional stakeholders including Product Design Marketing Growth HR Sales Partnerships Customer Support and Leadership
Act as a copy partner for teams across the companyunderstanding briefs asking the right questions and translating requirements into clear effective communication
Participate in reviews brainstorms and strategy discussions to align messaging with business goals
Adapt tone and messaging based on audience platform and objective
Iterate based on feedback performance insights and user behavior
What Were Looking For
Strong command over English
Ability to write clear concise and engaging copy across formats
Understanding of digital-first content and user attention spans
Comfort switching between brand storytelling and functional communication
A natural sense of toneempathetic credible and human
Prior experience in startups consumer brands healthtech fintech or digital products is a plus
Nice to Have
Exposure to product-led growth or lifecycle communication
Basic understanding of performance metrics (CTR engagement conversions)
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