At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.

A Day in the Life

Careers that Change Lives

As Senior Digital and Social Media Specialist within the Medtronic Multichannel Marketing function in Japan you will play a vital role in implementing marketing strategies marketing campaigns and digital activations that engage healthcare professionals and elevate Medtronics innovative products and this dynamic and collaborative role you will collaborate with operational units and cross-functional teams to brainstorm strategize develop and execute multichannel marketing campaign utilizing your expertise website development email marketing social media platforms and analytics. Your efforts will contribute to the promotion and success of Medtronic products and services in a highly regulated and competitive industry. As a key and highly visible member of the team you will report directly to the Communications Manager helping to shape how we connect with our audiences and drive meaningful business outcomes.

Main Responsibilities

Responsibilities may include the following and other duties may be assigned:

• Strategy Consultation: Collaborate with the marketing team of operation unit to create and execute comprehensive multichannel marketing strategies and campaigns tailored to targeted healthcare professionals and patients/consumers. Ensure alignment with overall marketing goals company objectives and targeted outcomes.
• Multichannel Campaigns Planning and Execution: End to end multichannel marketing campaigns management targeting HCPs and patients/consumers utilizing channels not limited to email website marketing social media print materials etc.
• Analysis and Reporting: Monitor analyze and report on the effectiveness of marketing campaigns providing clear statistics/data and insights drawing and recommendations for optimization.
• Channel Management: Manage Medtronics digital platforms optimizing content and engagement strategies to maximize reach and effectiveness.
• Content Optimization: Work with internal teams and external vendors to share and implement best practices for optimizing content across channels.
• Performance Optimization Support: Track content usage gather insights from local execution and support optimization efforts to improve performance and engagement.
• Collaboration: Partner with operational units cross-functional teams and external agencies to brainstorm and execute digital strategies that drive measurable business outcomes.
• Platform and Workflow Management: Help maintain organizational tools and platforms (e.g. Workfront) to efficiently manage assets timelines and deliverables.
• Compliance: Ensure all activities adhere to industry regulations company policies and local market requirements.
• Innovation: Stay up-to-date with the latest trends and best practices in digital marketing social media and healthcare communications to drive continuous improvement.
  

Must Haves

• 4 years of relevant experience in marketing communications digital marketing or advanced degree with a minimum of 2 years relevant experience
• Experience in developing campaign strategies and conducting analysis for generating marketing qualified leads through digital marketing preferably within the healthcare or pharmaceutical industry.
• Proficiency in managing website content management systems social media platforms and email marketing tools with preferred experience in Adobe Experience Manager Adobe Analytics Marketing Cloud YouTube and LinkedIn.
• Project Management experience including managing stakeholder relationships project timelines and budgets
• A team-first mindset with the ability to manage multiple priorities in a fast-paced matrixed environment
• Strong attention to detail and organizational skills
• Native-level Japanese required
• Business English required (level to discuss in calls)

Nice to Haves

• Bachelors degree in marketing business healthcare or a related field.
• Exceptional analytical and problem-solving skills
• Strong writing and content creation skills with the ability to convey complex medical information in a clear and engaging manner.
• Experience in creative design
• Ability to stay updated on industry trends and healthcare developments
• Working knowledge of regulatory requirements in the healthcare industry
• Proficiency in using marketing tools and software for campaign planning execution and analysis.

Disclaimer

The above statements describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be an exhaustive list of all responsibilities duties and skills required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.

Learn more about our business mission and our commitment to diversity here