Director Data Analytics
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
As Director of Marketing Analytics you will lead the data-driven marketing function focusing on strategy measurement and optimization to accelerate business growth in a dynamic SaaS environment. This pivotal role involves steering the marketing analytics roadmap managing a specialized analytics team and collaborating with cross-functional stakeholders to translate insights into tangible organizational impact.
Please note: This is a hybrid role that will be based in San Mateo CA and requires an in-office presence three days per week (Tuesday - Thursday).
Key Responsibilities
Develop and execute the marketing analytics strategy and long-term roadmap aligned with SaaS business objectives.
Build and lead a high-performing team of marketing analysts and data scientists focused on extracting actionable insights from complex datasets.
Drive the measurement reporting and optimization of multi-channel campaigns (digital organic paid ABM) including forecasting attribution and ROI analysis.
Partner with product sales and engineering teams to unify customer product and market data for enhanced growth opportunities.
Develop new methodologies for mining and leveraging data (including AI ML and predictive analytics) to improve marketing investment and performance.
Oversee dashboard creation KPI benchmarking and performance analysis to support exec-level insights and decision-making.
Design and implement processes for data governance security and compliance across the SaaS platform.
Present strategic insights and recommendations to senior leadership and influence company-wide marketing priorities.
Foster a culture of analytics adoption and continual technical skill development in SQL Python R and MarTech platforms.
Qualifications :
12-15 years experience in marketing analytics roles with 5 years in a SaaS B2B environment
Mastery of data analytics digital marketing KPIs performance tracking and statistical modeling (market mix attribution regression).
Proven leadership in managing analytics teams and collaborating across functions (sales product engineering).
Advanced expertise in SQL Python R and modern MarTech/BI platforms. Strong communicator able to influence C-suite and cross-functional teams.
Experience implementing AI/ML in marketing analytics is a plus.
Strategic thinker hands-on executor and proactive innovator with a growth mindset.
Additional Information :
Please note: This is a hybrid role that will be based in San Mateo CA and requires an in-office presence three days per week (Tuesday - Thursday).
This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$220000-$316250 USD Base Salary
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.
At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshwork ... View more
