Head of Referrals (Founding Role)

Were looking for a Head of Referrals to build and scale our referrals and affiliate growth engine from the ground up. This is a founding solo hands-on role at an early stage. You will fully own the referrals function end-to-end: strategy execution analytics attribution and revenue impact. Success in this role is not about relationship management alone but about creating repeatable systems clear partner economics and predictable referral-driven revenue tightly aligned with our product and data capabilities.

As the function matures youll have the opportunity to hire and lead a referrals team**.**

Why this role matters:

Referrals are a core growth pillar for the business.

The next phase requires moving from:

• ad-hoc deals structured programs
• manual enablement scalable onboarding
• isolated wins predictable revenue contribution

You will define referrals as a systemic growth engine not a one-off channel.

Tasks

Build & own the referrals system

• Design partner tiers commission models and incentive structures
• Define partner ICPs and growth priorities
• Balance scalable affiliate motion with high-impact strategic partnerships

Hands-on Execution

• Source onboard and grow referral and affiliate partners
• Manage key strategic partners and negotiations
• Test new partnership hypotheses and growth levers

Analytics attribution & performance

• Own the full referrals funnel end-to-end
• Define and track core metrics (activation revenue per partner LTV contribution)
• Ensure trusted attribution and reporting in collaboration with Product and Data
• Identify bottlenecks using data not assumptions

Cross-Functional Collaboration

• Align with Sales on ownership handoffs and deal overlap
• Work with Marketing on partner enablement and messaging
• Partner with Product and Finance on integrations differentiation and unit economics

Future scale

• Hire and lead a referrals team
• Define roles processes and performance standards

What success looks like:

• Predictable growing referrals-driven revenue
• Clear visibility into partner performance and unit economics
• Scalable onboarding and enablement
• High trust in attribution and reporting
• Referrals operating as a sustainable growth engine

Requirements

Must-Have

• 5 years in referrals affiliates partnerships or performance-driven growth
• Experience building or scaling referral/affiliate programs in B2B SaaS / MarTech / AdTech
• Strong understanding of partner economics
• Data-driven hands-on comfortable operating solo

Nice-to-Have

• Performance marketing or affiliate ecosystem experience
• Analytics / attribution background
• Global partner exposure

Traits

• Comfortable with ambiguity
• Process- and data-oriented
• Clear communicator willing to challenge assumptions
• Resilient in a fast-paced growth environment

Benefits

• Competitive compensation
• Stock option program
• Fully remote setup with flexible working hours
• 21 paid vacation days plus 10 personal paid holidays
• Paid sick leave and maternity/paternity leave
• A collaborative team culture built on ownership clarity and trust
• Opportunities for professional growth experimentation and real impact
• Team offsites and conference trips

If you enjoy building systems not just chasing short-term numbers wed love to hear from you!