Assistant Content Manager

POSITION SUMMARY

TheDigital Content Assistant Manager (DCAM) is responsible for driving strategic creative governance and performance conversations of digital content across Unilab brands. The role ensures that brand content is effective data-driven consumer-centric and consistent across platforms and formats including social media influencer marketing digital content and other emerging content solutions (e.g. Content AI).

This role works closely with brand teams creative agencies influencer partners analytics teams and IMC partners to translate brand objectives into impactful effective and measurable digital content. The DCAM also leads content effectiveness initiatives AB testing social listening insights and continuous improvement efforts to drive content governance.

MINIMUM QUALIFICATIONS

• Bachelors Degree in Marketing Advertising Communication Business or related fields.
• 3-5 years of strong experience in digital content and influencer marketing or related roles.
• Strong understanding of social media platforms digital content formats and influencer marketing
• Experience in working with cross-functional teams (brand creative agencies media analytics).
• Strong analytical skills; ability to interpret data and translate insights into strategy.
• Excellent communication presentation and stakeholder management skills.
• Experience in managing multiple brands or business units is an advantage.
• Experience in content AI tools measurement frameworks or AB testing is a plus.

PRIMARY RESPONSIBILITIES

Digital Content and Creatives

1. Partner with brand teams and agencies to develop content strategies ideas and executions that are aligned with brand objectives.
2. Oversee the development and distribution of digital content across multiple channels (Meta TikTok Google/YouTube Communities etc.).
3. Manage Content AB Test initiatives test-and-learn experiments and content optimizations.

Influencer Marketing

1. Lead influencer strategy campaign idea partner selection quality control and performance evaluation.
2. Ensure influencer content aligns with brand message regulatory guidelines and campaign objectives.
3. Manage influencer KOL and community databases and update performance records.

Content Governance & Effectiveness

1. Develop and maintain Content Effectiveness & Measurement Playbooks toolkits and best practices.
2. Ensure consistent content standards across brands agencies and platforms.
3. Document learnings and scale effective content executions across the organization.

Social Listening & Crisis Monitoring

1. Oversee listening dashboards trending topic surveillance crisis monitoring and brand reputation risk mitigation support.
2. Provide actionable insights to guide content direction messaging and brand engagement opportunities.

Content AI & Process Innovation

1. Identify opportunities to integrate Content AI tools to improve production scale speed and cost efficiency.
2. Lead Content AI initiatives/upskilling and develop new content development workflows for AI-developed content

MANAGEMENT RESPONSIBILITIES

1. Oversee Digital Content Specialists in content operations influencer marketing and social media management.
2. Lead alignment and ways-of-working among brand teams creative/influencer agencies media teams and analytics partners.
3. Drive upskilling knowledge-sharing and adoption of content best practices within the organization.