DescriptionAs a Data & Marketing Systems Senior Associateon the Performance Marketing Operations and Transformation teamyou will execute and optimize data-driven targeting strategies manage campaign analytics and work closely with Marketing Sales Technology and Product teams. Your hands-on approach will help establish best practices drive standardization and support a culture of analytics-driven marketing.
Job responsibilities
- Execute and optimize data management strategies for marketing campaigns
- Analyze and leverage data from multiple systems of record to refine customer targeting and improve performance metrics
- Develop and maintain reusable marketing data outputs and documentation
- Manage day-to-day execution monitoring and quality of data projects for audience targeting
- Collaborate with product and technology teams to gather requirements and support omni-channel initiatives
- Build and maintain strong working relationships with project leads stakeholders and subject matter experts
- Support business leadership in defining project objectives and planning deliverables
- Ensure compliance with data governance and privacy standards
- Provide hands-on support for campaign analytics and reporting
- Identify opportunities for process improvement and automation
- Mentor junior analysts and share best practices
Required qualifications capabilities and skills
- Bachelors degree in Data Science Statistics Information Systems or related field
- 3 years of experience in data analytics or customer segmentation
- Proficiency in SQL Python Excel Tableau Adobe etc.
- Ability to translate business requirements into technical specifications and communicate with non-technical partners
- Strong knowledge of digital marketing principles
- Team player with ability to build strong cross-business relationships
- Excellent written and verbal communication skills
- Experience managing multiple projects and priorities
Preferred qualifications capabilities and skills
- Experience in marketing operations or MarTech platforms
- Familiarity with project management and agile tools such as Excel PowerPoint JIRA and Confluence
- Experience with customer data platforms (CDP) or marketing automation tools (Salesforce Segment SAS Adobe Microsoft etc.)
- Experience working with marketing technology agencies or digital agencies
- Solutions-oriented mindset and ability to work under tight deadlines
- Strong relationship development and negotiating skills
Additional Information
- Opportunity to work on high-impact marketing initiatives
- Exposure to advanced marketing technology and analytics platforms
- Collaborative fast-paced team environment
- Professional development and growth opportunities
Required Experience:
Senior IC
DescriptionAs a Data & Marketing Systems Senior Associateon the Performance Marketing Operations and Transformation teamyou will execute and optimize data-driven targeting strategies manage campaign analytics and work closely with Marketing Sales Technology and Product teams. Your hands-on approach ...
DescriptionAs a Data & Marketing Systems Senior Associateon the Performance Marketing Operations and Transformation teamyou will execute and optimize data-driven targeting strategies manage campaign analytics and work closely with Marketing Sales Technology and Product teams. Your hands-on approach will help establish best practices drive standardization and support a culture of analytics-driven marketing.
Job responsibilities
- Execute and optimize data management strategies for marketing campaigns
- Analyze and leverage data from multiple systems of record to refine customer targeting and improve performance metrics
- Develop and maintain reusable marketing data outputs and documentation
- Manage day-to-day execution monitoring and quality of data projects for audience targeting
- Collaborate with product and technology teams to gather requirements and support omni-channel initiatives
- Build and maintain strong working relationships with project leads stakeholders and subject matter experts
- Support business leadership in defining project objectives and planning deliverables
- Ensure compliance with data governance and privacy standards
- Provide hands-on support for campaign analytics and reporting
- Identify opportunities for process improvement and automation
- Mentor junior analysts and share best practices
Required qualifications capabilities and skills
- Bachelors degree in Data Science Statistics Information Systems or related field
- 3 years of experience in data analytics or customer segmentation
- Proficiency in SQL Python Excel Tableau Adobe etc.
- Ability to translate business requirements into technical specifications and communicate with non-technical partners
- Strong knowledge of digital marketing principles
- Team player with ability to build strong cross-business relationships
- Excellent written and verbal communication skills
- Experience managing multiple projects and priorities
Preferred qualifications capabilities and skills
- Experience in marketing operations or MarTech platforms
- Familiarity with project management and agile tools such as Excel PowerPoint JIRA and Confluence
- Experience with customer data platforms (CDP) or marketing automation tools (Salesforce Segment SAS Adobe Microsoft etc.)
- Experience working with marketing technology agencies or digital agencies
- Solutions-oriented mindset and ability to work under tight deadlines
- Strong relationship development and negotiating skills
Additional Information
- Opportunity to work on high-impact marketing initiatives
- Exposure to advanced marketing technology and analytics platforms
- Collaborative fast-paced team environment
- Professional development and growth opportunities
Required Experience:
Senior IC
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