Digital Messaging Manager Customer Journey Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Our Fortune 100 financial services client is seeking a Manager of Customer Journey Management to support their banking partner a large Canadian national bank. This role will contribute to the clients next level of growth and expansion.
The Manager Customer Journey Management for Credit Card and Unsecured Lending Portfolio defines executes and optimizes the end-to-end digital marketing customer journeys across organic owned and paid channels. This role will serve as a strategic advisor collaborating closely with marketing teams and business line stakeholders to define targets and requirements for digital campaigns as well as with digital platform subject matter experts in a dedicated squad.
The individual will deliver an integrated customer-centric digital marketing plan across all customer journey touchpoints.
The Details:
- Location: Downtown Toronto ON (4 days per week onsite required)
- Duration: Approximately a 12-month consulting project with the possibility of extension
- Benefits: We do offer benefits to our full-time consultants including Health Vision Dental 401K plan Life Insurance Pretax Commuter Benefits and an incredibly supportive team cheering you on!
What youll do:
- Champion a customer-first strategic approach coordinating cross-functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys across organic owned and paid digital channels for specific lines of business.
- Build and execute a seamless customer journey ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
- Plan and execute across the authenticated digital channels including online banking and mobile banking.
- Oversee the execution across other digital channels in customer acquisition sales engagement and adoption campaigns for assigned business lines.
- Deliver post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the customer.
- Coordinate subject matter expertise across platforms to proactively identify and recommend future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs. Leverage a high level of digital marketing tactics channel metrics industry best practices and A/B/multivariate test results.
- Provide input to help support the strategy for evolving the authenticated & unauthenticated digital banking channels.
- Participate in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality user experiences customer journeys and other initiatives to meet customer demands and drive sales online and mobile banking adoption and customer engagement initiatives.
- Lead all campaign testing activities across channels including coordinating campaign launch dates optimizing marketing calendar as well as responsible for all escalations related to operational activities.
Qualifications :
- Minimum of 3-4 years of digital direct to consumer marketing experience.
- Strong initiative forward thinking and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
- Superior communication skills with the ability to influence and guide strategy and campaign testing and optimizations.
- High attention to detail exceptionally organized and strong project management skills.
Additional Information :
A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients we believe as a Talent Solutions Company we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to have equality in the workplace within our team and as an extension of our clients team.
BLEND360 is an equal opportunity employer.
Remote Work :
No
Employment Type :
Contract
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for th ... View more
