Senior Manager, Google Paid Media

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

COMPENSATION: $100000 - $140000 per year

MUST HAVE

• Proven success profitably scaling multi-channel Google paid media campaigns across Search Performance Max YouTube Display Discovery and Demand Gen spanning multiple verticals.
• Deep analytical expertise with BI tools (Looker Google Analytics etc.) plus advanced Excel/Google Sheets skills (pivot tables VLOOKUP etc.)
• Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Googles full ecosystem.
• Ability to leverage audience creative and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
• Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
• Exceptional communication and collaboration skills; able to influence decision-making across creative analytics and executive teams.
• Leadership experience mentoring and developing paid media teams.

EXPERIENCE: 6 years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M/year) including 2 years in a leadership or people management role.

YOUR ROLE

You will lead Launch Potatos paid media strategy for FinanceBuzz across Googles advertising ecosystem including Search Performance Max YouTube Display and Demand Gen/Discovery driving profitable growth and operational excellence.

Youll combine strategic leadership with hands-on execution personally overseeing high-impact campaigns testing roadmaps and optimization strategies. Youll partner with existing media managers to plan and allocate resources to execute on your campaign strategies. Youll identify scalable opportunities improve efficiency and strengthen Launch Potatos competitive position in performance marketing.

This is a high-impact high-visibility role with direct influence over budgets strategy and our intention is for you to grow to manage your own team. Youll partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth automation and executional precision.

OUTCOMES (PERFORMANCE EXPECTATIONS)

• Own paid media performance across Google Ads channels (Search PMax YouTube Display Discovery Demand Gen).
• Deliver consistent growth in spend and profitability meeting or exceeding channel ROAS and your own margin targets towards aggressive YoY growth goals.
• Mentor paid media manager developing their strategic thinking analytical rigor and cross-functional skills with the intention to manage them once you master the business.
• Partner with creative & yield teams to align your own ad copy messaging landing page experience and testing strategies that improve CTR CVR and ROAS.
• Build scalable frameworks for campaign testing data analysis and creative iteration within Googles automation and audience systems.
• Drive cross-functional collaboration to ensure Google paid media investments integrate with the broader company growth strategy.
• Identify and champion new Google platform opportunities betas and expansion strategies.
• Enhance the existing Launch Potatos Google media-buying playbooks to improve operational efficiency and data-driven decision-making.

SUCCESS LOOKS LIKE

• You deliver growth beyond 2026 goals across spend efficiency and profitability.
• You elevate the Paid Media team through leadership structure innovation and coaching.
• You set the standard for ownership analytical rigor and cross-team partnership.
• You earn recognition as a trusted strategic leader by executives and peers.

COMPETENCIES

• Strategic Leadership: Connect high-level business goals to tactical execution across Googles platforms.
• Analytical Mastery: Deep understanding of performance metrics cohort behavior attribution and financial modeling.
• P&L Ownership: Experience managing large-scale budgets and achieving profitability goals.
• Operational Excellence: Establish efficient workflows testing frameworks and best-in-class media-buying practices.
• Communication: Clear concise and persuasive communication with executives peers and cross-functional partners.
• Cross-Functional Collaboration: Proven success working across creative analytics product and yield teams.
• Innovation: Constantly testing learning and evolving to stay ahead of Google Ads ecosystem changes.
• Leadership: Strong mentoring coaching and team development capabilities.

NICE TO HAVES

• Experience with AI tools (ChatGPT Gemini Claude etc.) to improve workflow efficiency or insights.
• Understanding of personal finance and consumer financial services verticals.
• Experience leading cross-channel media expansion strategies beyond Google.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.