Director of Social and Influencer Marketing
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Job Location:
Red Wing, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Are you ready to lead the strategic challenge of authentically connecting with diverse customer segments Red Wing Shoe Company is seeking a Director of Social and Influencer Marketing to lead our efforts to drive engagement sharing and growth. This role will set the vision for our brands in the social and influencer space and sits at the forefront of emerging social trends platforms and technologiesshaping how our brands connect with their most important audiences.
What Youll Do
- Strategic Vision Excellence & Planning: Define our social roadmaps and execute progressive social and influencer marketing strategies that set industry benchmarks.
- Corporate Social Governance: Establish and manage a governance model that ensures alignment and consistency across the enterprise.
- Consumer & Customer Advocacy: Bring a human-centric approach to social and influencer efforts creating authentic engagement with fans and priority segments.
- Community Management: Lead strategies and protocols that strengthen brand communities and enhance customer experience.
- Resource Management: Oversee agency partnerships and internal resources to deliver flawless execution and maximize impact.
- Impact & Results: Advance social analytics capabilities to measure performance optimize campaigns and inform future strategies.
Why This Role Matters
This is a leadership opportunity to shape the voice of iconic brands influence customer engagement strategies and drive measurable impact in a rapidly evolving digital space.
Qualifications :
What Were Looking For
- Bachelors degree (B.A./B.S.) from four-year college or university in Business Marketing or a related area of study and a minimum of 7 years of progressive senior marketing responsibilities; or equivalent combination of education and experience.
- Experience with competitive brands or like-minded categories of business targeting a similar type of consumer segment
- Working within a retail-centric organization preference for dealer or franchise-based brands
- Financial and budget management work with a solid understanding of P&L reporting and Excel;
- Leading digital channel marketing program and content development including but not limited to site/search/social; General usage of Google Analytics
- Skill or knowledge in the ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices
- Innovative thinking and creative problem solving with a willingness and proven ability to challenge the status quo with multiple unknown inputs
- Exceptional inter-personal skills with strong team leadership functions successfully directing influencing and integrating internal and external resources within a highly matrix environment
- Exceptional written oral and presentation skills with advanced PowerPoint presentation skills.
Additional Information :
WORK ENVIRONMENT: HyFlex Environment: Time is split between office and remote work.
TRAVEL FREQUENCY: 10% domestic travel
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call .
Please view Equal Employment Opportunity Posters provided by OFCCP at offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Required information for application submission:Submit a complete, up to date resume or enter all previous and current work experience in the application.Initial correspondence will be via email. Please check your email frequently for updates on your application and potential intervie ... View more
