HCP Marketing Manager III

The LINZESS HCP Marketing Manager will actively contribute to the design development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan.  This Marketing Manager will have a unique opportunity to work within a collaboration partnership and be responsible for strategic and tactical initiatives geared towards driving a competitive edge in the market and unlocking high growth channels.  

The LINZESS HCP Marketing Manager will actively contribute to the design development and implementation of Sales Training HCP CRM Conference and ISR strategies and tactical initiatives that support LINZESS HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence CE clinical development medical affairs medical and regulatory review OEC and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels. This individual will lead work with multiple agencies and manage a budget. 

Key Job Responsibilities for the LINZESS Marketing Manager position include but are not limited to:

• Work effectively in a high paced integrated brand team-based environment
• Work with cross functional partners to deliver on brand messaging across multiple initiatives
• Work with cross functional partners to develop conference presence and LINZESS/VIBERZI deliverables associated with conferences
• Set strategic direction for agencies and manage projects within time and budget parameters
• Assess market dynamics and competitive activities for the IBS market. Develop market shaping strategies across channels and given competitive activity
• Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.

Qualifications :

• Bachelors Degree
• 3-5 years of biopharmaceutical or other equivalent (relevant) experience required (i.e. device diagnostics or CPG)
• Competency in core marketing capabilities such as translating insights into messages creative development and optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Strong written verbal and interpersonal skills

Preferred:

• MBA
• 3-5 years of marketing (brand or product management) experience
• Experience working with and managing multiple external agencies including advertising digital and internal cross functional partners.
• Proven connectivity to field sales force; alignment to communications

Talent will be hired at a level commensurate with experience.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time