Senior Martech & Ad Operations Manager (mfd)

Berlin - Germany

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Your tasks

We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including support with tagging tracking and audience activation across Paid Search Social and programmatic.

This role is reporting into the Director Marketing Operations and is a vital part of Clark Central Growth organisation.

Your key responsibilities:

MarTech & AdTech Strategy:

Own the end-to-end MarTech and AdTech roadmap aligned with Clarks growth and retention objectives
Evaluate select and manage tools across Paid Media & CRM marketing automation consent management and attribution
Enable use of first- and third-party data to allow for advanced segmentation personalisation and trigger-based comms in a privacy first cookie light environment
Partner with data teams to design and optimize customer data flows across acquisition onboarding and lifecycle touchpoints

Paid Media & Attribution:

Support paid media teams with tagging tracking and audience activation across search social display and programmatic channels
Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPIs
Improve conversion tracking across web app and offline journeys

Cross-functional collaboration:

Act as a key partner to Marketing Product Data and Analytics teams
Translate business requirements into technical solutions and clear documentation
Support with management of external vendors agencies and technology partners

Requirements

4 years of experience in MarTech AdTech or Marketing Technology roles
Strong background in performance marketing marketing automation and data-driven growth
Experience in insurance fintech or other regulated industries is a strong plus
Hands-on experience with tools such as:
- Analytics & tracking (e.g. GA4 GTM MMPs (Adjust) server-side tracking)
- Ad platforms (Google Ads Meta programmatic DSPs)
- Solid understanding of attribution models and consent frameworks
- CDPs & data pipelines
Strong stakeholder management and communication skills
Ability to translate complex technical concepts into business value
Structured analytical mindset

Your tasksWe are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy implementation and optimisation of our marketing and advertising technology this role you will own the core Martech and AdTech platforms enabling scalable growth across our core channels including sup...