Primary Purpose

Wereseeking a Senior Director of Product Management to own and evolve our corporate website as a growth platform serving working families (consumer) retailand B2Bleads. You willwork closely with brand performanceand customer experiencetodefine themulti-audience strategy and roadmap deliver measurable outcomes across the full funnel (awareness engagement conversion) and orchestrate cross-functional teams (ProductMarketing Customer ExperienceDesignEngineering Content Compliance) to create aconsumercentricself-serve and proactive digital experience.

You are a datadriven product leader withexpertisein CRO SEO site personalization accessibility analytics andMarTech/CMS ecosystems capable of balancing brand performance and enterprise requirements.

You willuse yourexpertiseto help drivetheproduct strategy and roadmap to ensuredelivery of world-classexperiencesensuring business results of revenueand consumergrowth profitabilityretention and client satisfaction.You will enhance user experienceand efficiency by developingtheabilityto rapidly deliver enhancements and assess and deploynew solutionsand services.Finally you willassess andplan forrisks and opportunities including competition growth and scalability and evolving customer expectations.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care elder care and educational support. Our workplace reflects this commitmentwith collaborative environments meaningful benefits and a culture that supports both career growth and personal well-being. Whether youre caring for children or powering the systems and partnerships that make it all possible at Bright Horizons youre the difference.

Essential Functions/Responsibilities

• Take a leadership role in defining the product vision and strategyfor the corporate website across multi-audiences

• Work closely with CX and UX to define audiencespecific journeys value propositions and content architectures; prioritize a unified roadmap that balances shortterm growth with longterm platform scalability.
• Partner with Content/Brand to develop rolebased narratives and thought leadership that moves visitors from insight to action.
• Collaborate withMarketingand Analyticson campaigns messaging and measurement.
• Work withPerformance and Engineering teams on SEOstrategy (technical onpage content) and site health (core web vitals crawl/indexing schema)for both traditional SEO and AIO/AEO.
• Own CRO: experimentation roadmap (A/B multivariate) landing page optimization forms funnel instrumentation.
• Partner with Engineering for site reliability performance andscalability.
• Champion user researchand translate insights into roadmaps.
• Lead Product Management team which includes a team of 3-4 high performing product managers and analysts.
• Exemplify and foster the Bright Horizons culture and the HEART Principles both internally and externally.
• Hire manage performance of train coach develop and promote team members.
• Set goals andobjectivesfor teams that align with the overall goals andobjectivesofEdAssistand Bright Horizons.
• Contribute to request for proposals (RFPs)
• Evaluate and manage third-party vendor and partnerrelationshipsas necessary.

At this time Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow futures are shaped and lives are changed. We offer the rewards opportunities and support you deserve because making a difference goes both ways. Were changing the world of work and family and it starts with you. At Bright Horizons youre the difference.

Minimum Qualifications:

• Bachelors degree
• 10years of Product Management experience
• 5yearsseniorleadership experiencewith direct management experience ofthreeperson or larger teams
• 5 years of practical experience of product development lifecycle and Agile methodology
• 5 years of experience with SEO/ AEO CRO analytics and CMS systems

Preferred Qualifications:

• Masters Degree
• Demonstrated ability to align brand and performance marketing with product strategy
• Excellent communication stakeholdermanagementand executive storytelling skills.
• Goal-oriented must be able todemonstratesuccessmeetingand exceeding businessobjectives.
• Proven success in driving multi-audienceweb experiences
• Strong analytical and problem-solving skills ability to use data to spot and address risks and opportunities.
• Knowledge and practical experience of mobile product development including iOS and Android
• Ability to align key stakeholders toward a common goal driveresultsandfacilitatechange.
• Experience negotiating with vendors and ability to manage external relationships.
• Self-starter withabilityto drive decisions and lead projects from start to finish.
• Exceptional decision-making prioritization and time management skills.
• Strong written and verbal communication skills.
• Ability to build andmaintainbusiness relationships across all organizational levelsi.e.peers vendors clients.
• Adaptability to work in a fast-paced and constantly changing environment.

Compensation:

The annual salary for this position is $165000-$205000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience education and training certifications geography and other relevant business or organizational factors.

This position is also eligible for a bonus and RSUs.

Benefits:

Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:

• Medical dental and vision insurance
• Paid vacation sick holiday and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at at Bright Horizons:

  Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

  Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

  If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk at or . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.