Global Event Sponsorship Lead

Were seeking an experienced event sponsorship contractor to support the strategy and execution of sponsorships across our World Forum roadshow series. This role focuses on partner experience sponsorship package development cross-functional coordination (expo marketing content partner teams and agencies) and achieving revenue and performance KPIs.

The ideal candidate excels at managing multiple events simultaneously ensuring the on-time on-budget delivery of all sponsor commitments.

Key Responsibilities

• Lead the World Forum sponsorship program developing packages pricing and upsell opportunities aligned to revenue goals.
• Develop maintain and communicate project timelines to ensure sponsor deliverables remain on track.
• Deliver sponsor reporting including pre- and post-event performance summaries attendance analytics lead capture metrics and revenue reconciliations.
• Partner with Expo Marketing Content Creative and Partner Organization teams to align deliverables deadlines and creative assets.
• Facilitate weekly cross-functional planning meetings tracking actions through completion.
• Manage external agencies and vendors to ensure timely and accurate fulfillment.
• Oversee on-site sponsor execution and serve as the primary escalation point during events.
• Continuously refine sponsorship packages based on performance insights and partner feedback.
• Act as the primary liaison for sponsors managing communications expectations and issue resolution.
• Support sales enablement efforts in collaboration with regional partner marketing teams.
• Deep understanding of ServiceNows partner ecosystem including global and regional programs.

Skills & Experience

• Strong relationship-building skills with sponsors and internal stakeholders.
• Proven ability to identify and execute experiential opportunities that connect customers partners and employees.
• Strong cross-functional collaboration project management and creative problem-solving skills.

Key Performance Indicators (KPIs)

• Sponsor satisfaction survey results
• Increased sponsorship revenue and investment
• Measured pipeline impact and lead generation
• Positive cross-functional team feedback

Qualifications :

To be successful in this role you have:

•  58 years of event sponsorship experience (roadshow experience preferred).
• Expertise in developing pre-event plans and post-event reports.
• Proven ability to manage multiple programs simultaneously.
• Consistently meets deadlines and delivers projects within budget.
• Strong organizational and time management skills with attention to detail.
• Excellent written and verbal communication across all organizational levels.
• Thrive in a fast-paced high-growth environment; adaptable and proactive under pressure.
• Self-starter with a collaborative and entrepreneurial mindset.
• Willingness to travel for events as needed.
• Welcomes feedback and proactively makes improvements.

JV19

For positions in this location we offer a base pay of $111700 - $195500 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time