EDS-DigitalMarketing-SeniorAssociate

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

Discipline Digital Marketing CoE

Role Type Performance Marketing Analytics Senior Associate

The opportunity

The purpose of the Performance Marketing Senior Associate of the Digital Marketing CoE is to partner with BMC Marketing Operations leads and managers to achieve EY brand goals and ensure speed quality value and compliance through the activation lifecycle. The role requires a strong analytical background with a passion for data dissection and visualization along with the ability to transform insights. The senior associate will also play a crucial role in optimizing digital campaigns and maximizing their impact through rigorous analysis and continuous process and quality improvement.

Key responsibilities

• Understand Digital Activations ecosystem - Paid Display Social and Programmatic with experience in managing large to medium activations - from ideation to go live.
• Collect analyse and interpret large datasets from various sources including digital advertising platforms website analytics and customer behaviour data.
• Identify trends patterns and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency.
• Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
• Work with the marketing team to segment customer audiences based on demographics behaviour and engagement data.
• Provide insights into audience behaviours and preferences enabling the creation of highly targeted and personalized campaigns.
• Generate regular and ad-hoc reports on campaign performance highlighting key findings and actionable recommendations.
• Create dashboards and visualizations to communicate complex data to non-technical stakeholders.
• Stay up to date with industry trends best practices and emerging technologies in digital marketing analytics.
• Share insights with the team and propose innovative ways to leverage data for marketing success.
• Demonstrate eye for detail and ensure all deliverables are of high quality.
• Lead discussions and communication with agency partners

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role you must have

• Bachelors degree. Masters degree is a plus.
• Outstanding written and oral communication skills in English a generous aptitude to learn the organizations pattern of communication.
• 5-8 years of experience with top agencies digital marketing analytics preferably in a performance marketing role.
• Proficiency in tools and platforms like Google Ads LinkedIn Facebook Instagram Adobe Analytics Google Analytics Tableau or similar platforms.
• Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings for diverse audiences.
• Detail-oriented mindset with a passion for accuracy and precision.
• Excellent MS Excel skills
• Ability to analyse organize and integrate information and data dump into clear and concise presentations.
• Knowledge of social and digital media research and analytics.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally youll also have

Agile ways of working

Technologies and Tools

• Platforms Google Ads LinkedIn Facebook Instagram etc
• Analytics Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau
• Project management
• Web Analytics Tools

What we look for

• Ability to think critically analyze information and make actionable recommendations
• Meticulous attention to detail organized and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.