Product Marketing Strategist (Hybrid)

We are seeking a dynamic and articulate communicator to join our product marketing team to support senior leadership and sales professionals ensuring that Securian Financial has a strong voice in the marketplace. This role requires a blend of creativity and analytical skills with a focus on delivering clear and impactful messages across various channels.

If you are passionate about top-of-funnel marketing strategy and have a proven ability to drive compelling content strategy that resonates with diverse audiences we encourage you to apply for this exciting opportunity.

In this role you would:

- Strategize plan and execute omni-channel multi-tactic marketing campaigns to or in support of high-value strategic and enrollment partners.

- Partner with the business to execute compelling brand experiences at industry conferences.

- Develop and deliver compelling content strategy to drive earned media to grow category awareness engagement and consideration metrics aligned to the category Including:

• Mature thought leadership strategy

• Drive proprietary research that solicits engagement

• Advance associate organic social media to build category awareness

• Maintain content-rich owned channels like case studies and email.

Qualifications:

• Outstanding organizational and planning skills
• Ability to work in a deadline-driven environment of multiple projects and quick turn-around requirements
• Strong communication (verbal and written) and presentation skills
• Ability to manage multiple projects and competing deadlines
• Ability to understand internal and external audiences and communication channels
• Knowledge of basic design principles

Requirements:

• 4-year degree in corporate communications marketing public relations or related field or equivalent experience
• 5 years of experience in solutions/product marketing corporate communications financial communications preferred
• Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences
• Ability to translate complex information into easily understandable language
• Exceptional skills managing internal clients
• Proficiency in Microsoft Suite (Word PowerPoint Excel etc.)

*Internal Securian Financial job title for this position is Solutions Marketing Consultant

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This position requires you to live within a commutable distance (90 minutes) of our Home Office in St. Paul MN. Youll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

For more information regarding Securians benefits please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these all cases the plan document dictates coverage and provisions.

Securian Financial Group Inc. does not discriminate based on race color religion national origin sex gender gender identity sexual orientation age marital or familial status pregnancy disability genetic information political affiliation veteran status status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs please contact us by email at by telephone (voice) or 711 (Relay/TTY).

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