Senior Marketing & Brand Management Specialist
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Job Location:
Melville, NY - USA
Monthly Salary:
$ 84000 - 141750
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Develop and drive highest-risk highest-opportunity marketing strategies working with partners across multiple business operations such as strategic business units and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manage major business initiatives via initiating research analyzing market trends business intelligence and financial reporting to assess strategic efficacy and program performance
Serve as program or product owner accountable for development design and execution and ensuring that processes and systems align with strategy
Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; often directly manage agency resources and consulting engagements to marshal the appropriate resources required to achieve success
Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth share and brand objectives
Serve as a mentor and SME to other market managers and communication managers and demonstrate the departments best practices in all areas of marketing
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive
Establish goals and set targets to measure success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications
Typically has the following skills or abilities:
Bachelors degree in Business Marketing or related field or equivalent training education and experience
Six years of experience in product or brand management
Advanced understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office PowerPoint Word and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills detail-oriented and ability to multitask
Excellent verbal written and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Regularly exercise discretion and independent judgment in the performance of job duties
#LI-MARCHON
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits please click here.
Salary Ranges: $84000.00 - $141750.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age gender race color religion sex national origin disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and any other similar laws.
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Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
We help people see by delivering what matters most to our members—quality care, personalized attention, and the best choices in eyewear at the lowest out-of-pocket cost. VSP Vision Care is the leading provider of vision care and coverage. We’re committed to providing superior eye care ... View more
