Director, Global Brand Marketing
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Job Location:
Carlsbad, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
A Career at HARMAN
As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.
About the Role
As the Global Brand Marketing Director you will lead the brand direction of some of the most respected and dynamic names in performance audio Denon Polk Audio and Definitive Technology.
Youll be responsible for shaping the strategy voice and global execution of these brands ensuring they deliver distinctive compelling and competitive positioning in a highly dynamic market. Youll lead a growing team of brand marketers drive brand awareness relevance and commercial impact through creative campaigns smart storytelling and strong cross-functional alignment.
This is a leadership role ideal for someone who thrives on building and revitalizing brands connecting product innovation with customer insight and delivering performance through both creativity and commercial strategy.
What You Will Do
- Develop and evolve brand strategies for Denon Polk and Definitive Technology ensuring clear positioning and messaging.
- Lead the brand marketing calendar including product launches seasonal campaigns and ongoing storytelling.
- Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
- Collaborate with Creative Services agencies and cross-functional teams to produce global campaign toolkits and content.
- Align with Sales Product and Regional Marketing teams to ensure consistent execution and brand integrity.
- Mentor and grow a team of brand and content marketers fostering a culture of creativity and inclusion.
- Use consumer insights and market trends to inform strategy and creative direction.
- Monitor and optimize campaign performance across retail digital direct-to-consumer and social channels.
- Support PR DTC and channel marketing teams with engaging content across the customer journey.
- Manage budgets and track ROI to measure the impact of brand initiatives.
- Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.
What You Need to Be Successful
- Bachelors degree in Marketing Communications Business or related field.
- Minimum 12 years of experience in brand or product marketing with a strong record of leading performance or lifestyle brands.
- Strategic mindset with creative vision and business acumen.
- Proven leadership in managing teams and external agencies.
- Experience working in global collaborative environments.
- Strong communication and presentation skills.
- Ability to lead full-cycle campaignsfrom planning to execution and optimization.
- Deep understanding of consumer behavior brand building and storytelling.
Bonus Points if You Have
- Experience in consumer electronics audio or technology.
- Background in evolving brand positioning in competitive markets.
- Familiarity with DTC omnichannel retail and integrated marketing.
- Knowledge of brand and performance marketing KPIs.
- Passion for sound design and the role of audio in everyday life.
What Makes You Eligible
- Willing to travel up to 15% domestically and internationally.
- Willing to work remotely in hybrid setting with commute to Carlsbad CA office.
- Successful completion of a background investigation and drug screen as a condition of employment.
What We Offer
- Competitive wellness benefits and 401K Retirement Savings plan.
- An inclusive and diverse work environment that fosters and encourages career development opportunities.
- Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
- Professional development opportunities through HARMAN Universitys business and leadership academies and extensive course catalog.
- Tuition Reimbursement.
- Access to employee discounts on world-class HARMAN products (JBL Harman/Kardon etc.).
- Be Brilliant employee recognition and rewards program.
- An inclusive and diverse work environment that fosters and encourages professional and personal development.
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Salary Ranges:
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
Required Experience:
Director
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Symphony Teleca Corporation is the world’s first services company dedicated exclusively to helping clients manage the global convergence of software, the cloud and connected devices. We deliver solutions for product and services innovation, with contemporary product development, syste ... View more
