Senior Manager, Product Marketing

Ankeny, IA - USA

Monthly Salary: $ 116644 - 160400

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

The Senior Manager of Product Marketing is a strategic insights-driven role responsible for defining positioning and enabling the success of Moms Meals products and solutions across all target audiences. This role owns the development of compelling value propositions competitive positioning messaging frameworks and go-to-market (GTM) strategies that equip our sales and marketing teams to win in the market. The role translates customer market and competitive insights into strategies that fuel growth ensuring offerings are clearly differentiated commercially viable and aligned with our brand and business goals.

The ideal candidate is a strong strategic thinker with exceptional communication skills a deep understanding of B2B and B2C buyer needs and proven success partnering closely with product sales and marketing teams to shape how we position our offerings and drive adoption. They thrive in a fast-paced environment bring structure to ambiguity and have a passion for storytelling data-driven decision making and cross-functional collaboration.

Salary Range: $00

Willing to consider candidates at the next higher level based on skills and experience.

Benefits

Our employees enjoy a generous package of benefits that we are thrilled to provide and feel is part of what makes us different as an employer. We value our team members and this is one way we can show it.

Benefits include:

-PTO holiday pay and holiday of choice

-401(k) match

-Life insurance

-Short-term disability

-Health dental and vision insurance

-Maternity/paternity leave

-Health savings account (HSA)

-Flex spending accounts (FSA) health and dependent

Position Responsibilities may include but not limited to

Develop differentiated positioning messaging frameworks and value propositions for core products new offerings and vertical markets
Translate complex product features into clear compelling customer benefits across multiple audiences. Ensure all messaging aligns with companys brand positioning
Lead the planning coordination and execution of GTM strategies for new products program enhancements and major initiatives
Empower sales teams with effective enablement tools and training - including product education positioning and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks product one-pagers competitive battle cards FAQs and training content
Lead market research and insight development to understand buyer needs market trends competitive landscape and value drivers
Maintain competitive intelligence and ensure the organization understands how we compare in terms of product value and position
Partner with Product Sales Operations and Marketing leadership to ensure product-market fit readiness and consistent messaging
Define KPIs for product marketing activities; track measure and report performance

Required Skills and Experience

Bachelors degree in Marketing Business or related field
7 years of experience in product marketing sales enablement or related strategic marketing role
Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles demos webinars videos technical collateral etc.
Outstanding written and verbal communications skills with the capacity to explain and translate complex concepts into simple and intuitive value-driven messaging
Skilled at leading without authority and navigating matrixed teams
Brings structure prioritization and accountability to cross-functional initiatives
Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
Ability to thrive in a fast-paced dynamic environment with a focus on innovation and growth

Preferred Skills and Experience

MBA
Intellectual curiosity and bias for action
Driven to make an impact with powerful messaging and collateral
Self-confident with high energy
Exceptional communication skills to foster positive business relationships
Superior organizational and project skills; strong attention to detail
Engaging presentation skills
MS Office Suite proficiency

Physical Requirements

Repetitive motions that include the wrists hands and/or fingers
Sedentary work that primarily involves sitting remaining in a stationary position for prolonged periods
Visual perception to perform job including peripheral vision depth perception and the ability to adjust focus

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior Manager