Director of Growth & Strategic Referrals
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Job Location:
Norwich, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Responsive recruiter
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Paid time off
THE MISSION
Assured Quality Homecare is building one brand one story and one dominant position in aging-in-place services across Connecticut and Rhode Island.
This role exists for one reason:
To drive sustained census growth by owning referral relationships controlling the market narrative and converting trust into revenue.
This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist.
This is a senior field-driven revenue leadership role for a proven healthcare rainmaker.
WHO THIS ROLE IS FOR
This role is for a battle-tested healthcare sales professional who:
Has a deep active referral network (case managers discharge planners ALFs
physicians SNFs)
Knows how to walk into hospitals and decision-maker offices uninvited
Understands how census actually grows (not how its talked about)
Can clearly articulate value differentiation and urgency
Has personally carried a number and hit it
Thrives in accountability autonomy and pressure
If you need structure to perform this role is not for you.
If you need permission to sell this role is not for you.
ROLE OVERVIEW
The Director of Growth & Strategic Referrals owns external growth for Assured Quality
Homecare.
You are the tip of the spear.
You will:
Own census growth targets
Control and deepen referral pipelines
Represent ONE brand and ONE message in the market
Translate relationships into signed clients and retained revenue
This role is 90% field-based. Your calendar should be filled with referral partners not
internal meetings.
CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON)
You are directly accountable for:
1. Census Growth
Net new client admissions per month
Conversion rates from referral to start of care
Retention quality (right clients not bad-fit volume)
2. Referral Pipeline Ownership
Build expand and defend high-value referral relationships
Hospitals SNFs ALFs physician practices social workers discharge planners
Become the default call in your territory
3. Market Positioning
Clearly articulate ASQs differentiated value:
Comprehensive aging-in-place platform
Clinical non-medical integration
Dementia-friendly and high-acuity expertise
Eliminate confusion. One story. One promise.
4. Strategic Territory Execution
Own a defined territory and penetration strategy
Identify top 2550 referral accounts and dominate them
Execute with discipline cadence and follow-through
5. Revenue Intelligence
Track referral activity conversion velocity and outcomes
Provide clear market feedback to leadership
Adjust tactics based on data not opinions
WHAT YOU WILL NOT DO
You will not hand off sales responsibility
You will not hide behind marketing campaigns
You will not attend events without a defined ROI
You will not operate without clear targets
You will not sell multiple brands or confuse the market
REQUIRED EXPERIENCE (NON-NEGOTIABLE)
7 years healthcare business development referral sales or census-driven
growth
Proven success selling:
Assured Quality Homecare is building one brand one story and one dominant position in aging-in-place services across Connecticut and Rhode Island.
This role exists for one reason:
To drive sustained census growth by owning referral relationships controlling the market narrative and converting trust into revenue.
This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist.
This is a senior field-driven revenue leadership role for a proven healthcare rainmaker.
WHO THIS ROLE IS FOR
This role is for a battle-tested healthcare sales professional who:
Has a deep active referral network (case managers discharge planners ALFs
physicians SNFs)
Knows how to walk into hospitals and decision-maker offices uninvited
Understands how census actually grows (not how its talked about)
Can clearly articulate value differentiation and urgency
Has personally carried a number and hit it
Thrives in accountability autonomy and pressure
If you need structure to perform this role is not for you.
If you need permission to sell this role is not for you.
ROLE OVERVIEW
The Director of Growth & Strategic Referrals owns external growth for Assured Quality
Homecare.
You are the tip of the spear.
You will:
Own census growth targets
Control and deepen referral pipelines
Represent ONE brand and ONE message in the market
Translate relationships into signed clients and retained revenue
This role is 90% field-based. Your calendar should be filled with referral partners not
internal meetings.
CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON)
You are directly accountable for:
1. Census Growth
Net new client admissions per month
Conversion rates from referral to start of care
Retention quality (right clients not bad-fit volume)
2. Referral Pipeline Ownership
Build expand and defend high-value referral relationships
Hospitals SNFs ALFs physician practices social workers discharge planners
Become the default call in your territory
3. Market Positioning
Clearly articulate ASQs differentiated value:
Comprehensive aging-in-place platform
Clinical non-medical integration
Dementia-friendly and high-acuity expertise
Eliminate confusion. One story. One promise.
4. Strategic Territory Execution
Own a defined territory and penetration strategy
Identify top 2550 referral accounts and dominate them
Execute with discipline cadence and follow-through
5. Revenue Intelligence
Track referral activity conversion velocity and outcomes
Provide clear market feedback to leadership
Adjust tactics based on data not opinions
WHAT YOU WILL NOT DO
You will not hand off sales responsibility
You will not hide behind marketing campaigns
You will not attend events without a defined ROI
You will not operate without clear targets
You will not sell multiple brands or confuse the market
REQUIRED EXPERIENCE (NON-NEGOTIABLE)
7 years healthcare business development referral sales or census-driven
growth
Proven success selling:
- Homecare
- Home health
- Hospice
- Private duty nursing
- Senior services
Demonstrated history of owning and growing a territory
Existing referral relationships you can activate immediately
Comfort operating independently in the field
Bachelors degree preferred but secondary to results.
REQUIRED SKILLS
Closing ability not just relationship building
Executive presence credibility with clinicians and administrators
Territory strategy you know where to spend time and where not to
Direct communication clarity without apology
Data discipline you track what matters
Resilience rejection doesnt slow you down
COMPENSATION PHILOSOPHY
We pay top-tier compensation for top-tier performers.
Strong base salary ($100k)
Aggressive performance incentives tied to:
Comfort operating independently in the field
Bachelors degree preferred but secondary to results.
REQUIRED SKILLS
Closing ability not just relationship building
Executive presence credibility with clinicians and administrators
Territory strategy you know where to spend time and where not to
Direct communication clarity without apology
Data discipline you track what matters
Resilience rejection doesnt slow you down
COMPENSATION PHILOSOPHY
We pay top-tier compensation for top-tier performers.
Strong base salary ($100k)
Aggressive performance incentives tied to:
- Census growth
- Quality of referrals
- Retention outcomes
- Long-term upside for leaders who scale the function
If you produce you will be paid.
FINAL WORD
This role is for someone who wants the weight.
If you are looking for:
A title without pressure
A safe role without accountability
A job instead of a mission
This will not be a fit.
If you are looking to own a market build something meaningful and be rewarded
accordingly we want to talk.
FINAL WORD
This role is for someone who wants the weight.
If you are looking for:
A title without pressure
A safe role without accountability
A job instead of a mission
This will not be a fit.
If you are looking to own a market build something meaningful and be rewarded
accordingly we want to talk.
Compensation: $100000.00 per year
Believe it or not our story begins when our CEO Samanta (Sam) a hospice registered nurse was challenged by her husband Caleb to Do something about it!
Working as a hospice nurse caring for the elderly with terminal illnesses Sams greatest frustration was that the caregivers hired by her patients families had no idea what they were doing. It negatively affected her patients well-being and comfort. After investigating the matter she found that Connecticut set no standards for home care agency owners or the caregivers they hired to care for others. As a result anyone could be employed as a caregiver with little to no experience training certification or supervision and this was often the case and still is today.
After weeks of complaining about this to her husband being the no-nonsense type of guy he is he challenged her to do something about it. Little did he know that she in turn would convince him to leave his engineering career and help her start a home care agency providing the elderly with high-quality caregivers who would keep them well cared for and safe at home.
Since then Sam has continued to share her vision with countless other professionals. Convincing them to leave their careers and join her fight to be the Gold Standard for home care helping the elderly age in their homes comfort as they so often prefer.
This agency is independently owned and operated. Your application will go directly to the agency and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location and not to Home Care Evolution Corporate.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Discover award-winning non-medical home care from Assured Quality Home Care. Our trained Care Professionals provide personalized support, innovative memory care, and 24/7 concierge caregiver services to help you live life on your terms in CT and RI.
