Marketing and Product Marketing Manager

Seal Beach, CA - USA

Yearly Salary: USD 120000 - 140000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

CI Solutions is a leader in secure credentialing and identity management for K-12 schools and enterprise partners across the country our Badge ecosystem powers student and staff ID programs that connect software hardware and technology to make campuses safer and more efficient.

We are seeking a Marketing and Product Marketing Manager to join our team in California this is a hybrid opportunity. Youll own how they communicate their products to customers from digital campaigns to launch announcements while building brand awareness for CI Solutions in the education technology space.

Youll work cross-functionally with Product Sales and Customer Success to turn complex technology into clear engaging messaging that drives adoption and growth.

Key Responsibilities:
Product Marketing

Develop clear positioning and messaging for the Badge ecosystem and related products.
Plan and execute product launches.
Create sales enablement content including but not limited to one-pagers pitch decks case studies videos etc.
Collaborate with Product and Engineering to translate features into benefits.
Gather customer insights and competitive intelligence to inform roadmap and messaging as requested.
Build internal and external communication strategy for new releases.

General Marketing

Manage website content and any related newsletters and digital campaigns.
Support and attend event planning (trade shows conferences webinars). Travel will be required.
Maintain brand consistency across all materials and touchpoints.
Track performance metrics for campaigns and report on ROI and reach.

Qualifications:

36 years of marketing or product marketing experience (ed-tech or SaaS a plus).
Excellent writing and storytelling skills with experience in simplifying technical topic for various verticals.
Comfortable working cross-functionally with engineers designers and sales.
Hands-on experience with CRM and marketing tools (Salesforce Canva etc.).
Self-starter who thrives in a small-team environment.
Bonus: experience with K-12 or public-sector marketing.

Required Experience:

Manager

Develop clear positioning and messaging for the Badge ecosystem and related products.
Plan and execute product launches.
Create sales enablement content including but not limited to one-pagers pitch decks case studies videos etc.
Collaborate with Product and Engineering to translate features into benefits.
Gather customer insights and competitive intelligence to inform roadmap and messaging as requested.
Build internal and external communication strategy for new releases.

General Marketing

Manage website content and any related newsletters and digital campaigns.
Support and attend event planning (trade shows conferences webinars). Travel will be required.
Maintain brand consistency across all materials and touchpoints.
Track performance metrics for campaigns and report on ROI and reach.

Qualifications:

36 years of marketing or product marketing experience (ed-tech or SaaS a plus).
Excellent writing and storytelling skills with experience in simplifying technical topic for various verticals.
Comfortable working cross-functionally with engineers designers and sales.
Hands-on experience with CRM and marketing tools (Salesforce Canva etc.).
Self-starter who thrives in a small-team environment.
Bonus: experience with K-12 or public-sector marketing.