Director, Global Product Marketing

Amazon

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profile Job Location:

Newark, DE - USA

profile Yearly Salary: $ 128600 - 212600
Posted on: 19 hours ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

At Audible we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THE ROLE
We are looking for an Director Global Product Marketing to help further grow and accelerate our unique offering and content globally. As Director Global Product Marketing youll have the opportunity to help shape and conduct the future of Audibles consumer and creator products by translating customer needs into customer-centric strategies that inform technology content and marketing investment that surprise and delight audiences across the globe. Youll contribute to defining our go-to-market strategy with an eye on expanding Audibles value proposition member base and lifetime value across end consumers and creative stakeholders.

ABOUT YOU
You have a passion for data-driven results a bias for action a spirit that anything is possible and an unapologetic focus on the customer. You thrive in a highly entrepreneurial rapidly evolving climate and collaborative environment where people are driven enthusiastic collaborative and not afraid to take risks. Your mission (and ours) is unique: fill hearts minds and souls with premium audio content that entertains informs and enriches.

As a Director Global Product Marketing you will
- Define and deeply understand Audibles target audiences and champion their needs throughout the organization
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate the go-to-market strategies and oversee implementation for select high-impact product and feature launches collaborating closely with Product Managers Country Managers and Growth Marketers
- Collaborate with the Content team to ensure we have go-to-market plans that holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts
- Continuously improve the value of membership and our creator products by partnering with Product Content and Country Leadership on new core features benefits and CX enhancements that will delight and engage current and future customers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses
- Drive business case development bringing together customer insights research financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
- Communicate business plans and marketing strategy to senior leadership
- Partner Marketing teams to deploy GTM plans and guide cohesive messaging strategy across different marketing channels
- Partner with Communications team to craft our external story and press approach around product evolution
- Partner with Finance Analytics and Data Science to define measure and report on success and opportunity areas

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Bachelors degree in Business Economics Marketing Advertising Statistics Engineering or related field
- Experience in product marketing and business strategy with experience in defining and driving new customer-centric products and features toward market launch rollout

- Experience with customer segmentation profiling and targeting
- MBA or Masters degree
- Experience collaborating and influencing multiple teams across multiple organizations
- Experience understanding of insights development messaging strategy customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Experience in membership-based business models
- Experience with creator-driven businesses
- Experience in digital content and/or media companies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit
This position will remain posted until filled. Applicants should apply via our internal or external career site.


Required Experience:

Director

At Audible we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower ...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation

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