Market Operations Specialist

About PalmPay

PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users we are building a digital financial ecosystem that empowers individuals and businesses through accessible easy-to-use and rewarding financial services.

Operating in Nigeria Ghana Tanzania Bangladesh Pakistan and the Philippines PalmPay has been recognised by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times Africas Fastest Growing Companies 2025 list.

Position Overview

PalmPay Pakistan is seeking a results-driven Market Operations Specialist to support and optimize the sales and operational performance of our mobile installment and consumer finance business. This role will focus on localized market operations marketing execution and data-driven optimization to drive scalable growth while ensuring strong customer experience and regulatory compliance in Pakistan.

Key Responsibilities

Market Insight & Strategy Support

• Develop deep understanding of the Pakistan consumer finance EMI and mobile installment market including competitor landscape and channel dynamics.

• Support the development and execution of localized marketing and business operation strategies aligned with PalmPays growth objectives.

Marketing Campaign Execution

• Collaborate with the design and branding teams to create and execute integrated online and offline marketing campaigns ensuring effective market penetration.

• Support execution of promotional activities across digital platforms retail stores and partner channels.

Sales & Customer Operations Coordination

• Work closely with local sales merchant and customer service teams to ensure smooth operational execution and consistent customer experience.

• Provide operational support to frontline teams for campaign rollout product messaging and process adherence.

Product Localization & Acceptance

• Participate in local acceptance testing and validation of business-related product features to ensure suitability for Pakistans market retail scenarios and user behavior.

• Collect market feedback and collaborate with product and technology teams for continuous optimization.

Data Monitoring & Performance Optimization

• Build and maintain marketing and operations performance dashboards.

• Regularly analyze key business indicators such as:

• Conversion rate

• User acquisition efficiency

• Delinquency rate

• User retention and lifecycle metrics

• Translate data insights into actionable improvements to enhance operational efficiency and sales performance.

Process Optimization & Compliance

• Collaborate with internal teams and external partners to optimize operational processes and improve service delivery.

• Ensure all marketing and operational activities comply with local laws SBP/SECP guidelines and internal compliance requirements.

Required Qualifications & Experience

Education

• Bachelors degree or above in Business Administration Marketing Finance Economics or a related discipline.

Experience

• 3-5 years of experience in marketing operations business operations or consumer finance preferably within:

  • Fintech

  • EMI / mobile phone installment business

  • Consumer electronics financing

  • Digital lending or payments

• Experience working closely with sales teams and retail/channel partners is a strong advantage.

Skills & Competencies

• Strong understanding of Pakistans EMI mobile phone and consumer finance ecosystem.

• Excellent data analysis and problem-solving abilities.

• Strong cross-functional communication and coordination skills.

• Ability to execute in a fast-paced high-growth fintech environment.

Language

• Proficiency in English and Urdu.

• Chinese language skills are a plus.

Why Join PalmPay

• Be part of a rapidly growing global fintech with strong local presence.

• Opportunity to work on large-scale EMI and consumer finance operations in Pakistan.

• Exposure to cross-border collaboration and product innovation.

• Competitive compensation and career growth opportunities.