(USA) Manager, Marketing Planning And Strategy
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Job Location:
Hoboken, NJ - USA
Monthly Salary:
$ 104000 - 202000
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
VerticalMarketingManager Walmart ConnectLocation:Hoboken NJ (preferred) San Bruno CAAbout Walmart ConnectAt Walmart Connect we connect brands with Walmarts 150 million weekly shoppers helping advertisers reach customers where and when it matters most. We bring together Walmarts scale data and omnichannel capabilities to create meaningful measurable connections between brands and consumers.As part of the Walmart U.S.Growthorganization Walmart Connect enables advertisers to tell their stories through retail media in-store experiences and digital touchpoints across our ecosystem.Were looking for bold thinkers and strategic storytellers who want to redefine the future of retail media transforming insights into impactful narratives that drive real business growth.About the RoleWe are seeking astrategic storyteller and marketing leaderto serve asaVertical Marketing Managerfor Walmart Connect.In this role you willdevelop and lead category-specific marketing strategiesthat transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link betweendata storytelling and sales enablement you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.Youll collaborate across SalesMediaInsights Product Marketing and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers.This positionsits withina team thatsupports Food and Beverage accounts and youll report to theSenior ManagerVerticalMarketingwithin Walmart ConnectEnterpriseMarketing.Key ResponsibilitiesShape Category Narratives- Build vertical-specific stories that highlight WalmartConnectsdifferentiated value propositionthrough the lens of your assignedindustry categories.
- Translate complex data and insights into cohesive actionable stories that demonstrate WalmartConnectsimpact across the path to purchase.
- Partner with Sales to designcategory decks case studies and insight-driven toolkitsthat empower teams to have richer client conversations and accelerate revenue growth.
- Ensuremessagingdeveloped for assigned categories is consistent with Walmart Connectmarketplace positioning acrossall sales materials and enablement channels.
- Collaborate onresearch and insights initiatives includingagency studies advertiser perception reports and category analyses that position Walmart Connect as a trusted retail media authority.
- Develop materials that elevate WalmartConnectsrole in shaping the broader advertising and retail ecosystem.
- Make use of 1stand 3rdparty data sources and tools to provideseasonal and category-level insightsthat inform enterprise marketing campaigns long-term business planning and client strategy.
- Surface and package key trends to support vertical growth narratives and internal alignment.
- Collaborate withContent Strategy Events and Brand Marketingteams to ensure vertical narratives align with WalmartConnectsoverarching story and visual identity.
- Partner with Design and Creative Studio teams to develop cohesive visually compelling assets.
- Foundational sales toolkitsfor priority verticals
- Category growth narrativesfor advertiser engagement
- Case studies and success storiesdemonstrating measurable impact
- 5 years of professional experience inadvertising product marketing insights or category marketing
- Proven experience developingmessaging frameworks go-to-market materials and thought leadership content
- Visual storytelling and presentation design skills (PowerPoint Keynote or similar)
- Bachelors degree in marketing communications business or related field
- Strong understanding of theU.S. advertising and retail media landscape including full-funnel measurement principles
- Demonstrated ability to translate complex data into actionable insights and compelling stories
- Experience collaborating acrossSales Product Marketing Insights and Designteams
- Proficiency usingconsumerand mediaresearchdatabases(NielsenMRIComScore etc.)includingAI-driven toolsfor content development and insight generation
- Experience supportingcategory marketingfor Food Consumables or Retail sector
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
Hoboken New Jersey US-10279: The annual salary range for this position is $96000.00 - $186000.00
San Bruno California US-08848: The annual salary range for this position is $104000.00 - $202000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 1 years experience in marketing or related field OR 5 yearsexperience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Marketing or related fieldMasters: Business AdministrationPrimary Location...
221 River St Hoboken NJ 07030 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
