Marketing Director – Healthcare EHR & RCM | Work From Home

ClinicMind is a healthcare technology and services platform delivering integrated Electronic Health Records (EHR) Revenue Cycle Management (RCM) and patient engagement solutions to independent healthcare practices. Our platform supports the full patient care and revenue lifecycle and is deeply embedded in how practices operate bill collect and grow.

Marketing at ClinicMind is a revenue-supporting function tightly aligned with Sales and Growth. We operate in a regulated relationship-driven market where credibility clarity and execution discipline matter as much as creativity.

Role Overview

ClinicMind is hiring a founding Marketing Director to build and run a predictable lead engine. This is a hands-on outcomes-owned role that turns Growth Strategy into weekly execution across paid ads events content/SEO and partner motionsleveraging agencies and contractors early then hiring internally as ROI proves capacity needs.

Youll partner closely with Edisa (Chief Growth Strategy Officer) and Sales leadership to improve lead volume lead quality and conversion from first touch to SQL to opportunitythrough clear accountability fast iteration and disciplined execution.

In addition to demand generation this role is accountable for maintaining ClinicMinds market credibility and brand leadership including third-party trust signals (e.g. G2) and customer proof that converts into demand. ClinicMind also expects marketing to lead by example using PatientHub internally as the default system for marketing/sales workflowsso we can credibly show customers how to replace fragmented tools with one platform.

Primary Accountability

Deliver a scalable measurable marketing system that produces a qualified pipeline for Sales while strengthening ClinicMinds brand leadership and credibility in-market.

Core Success Metrics (owned by this role)

• New logo: deliver SQL volume aligned to Sales goals (targets discussed in interview)

• Efficiency: maintain all-in cost per SQL while scaling

• Quality: improve MQL SQL SQL Opportunity and downstream show/hold rates (in partnership with Sales/SDRs)

• Predictability: weekly dashboard and attribution clarity by motion/channel

• Brand leadership: sustain and grow third-party credibility (e.g. G2 presence review velocity/quality proof-point packaging)

• PatientHub-first execution: ensure ClinicMind marketing/sales workflows run on PatientHub; internal learnings become external proof enablement

Core Responsibilities

Build and operate the lead engine

• Own the end-to-end marketing system that delivers new logo SQLs aligned to Sales goals

• Define and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle) with clear attribution and conversion reporting by pool.

• Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches experiments optimizations)

• Maintain a performance portfolio across channels and reallocate budget based on cost/SQL SQL Opportunity and win-rate signals

• Own CRM hygiene for marketing-owned stages (definitions routing rules dedupe SLA reporting) in PatientHub.

Run multi-channel demand gen with speed and discipline

• Plan and launch campaigns across paid content/SEO email/lifecycle webinars and eventsfocused on qualified demand not vanity metrics

• Build and optimize landing pages offers nurture sequences and conversion paths (with internal and agency support)

• Create a repeatable campaign factory process: brief build QA launch measure iterate

Manage agencies and contractors like an internal team

• Lead agencies/contractors across paid media creative SEO web and content with clear briefs KPIs timelines and performance reviews

• Ensure vendor output ties directly to pipeline outcomes; cut or correct underperformance fast

• Establish standards for messaging consistency design quality and delivery quality across all vendor work

Improve lead quality and sales conversion with tight handoffs

• Partner with Sales/SDRs to define and refine lead definitions scoring routing and SLAs

• Improve conversion at each stage: MQL SQL SQL Opportunity show/hold rates and downstream pipeline contribution

• Build enablement assets (talk tracks one-pagers case studies sequences) that increase conversion and shorten sales cycles

Brand leadership customer proof

• Own ClinicMinds review and reputation engine: customer advocacy motions review generation campaigns response governance and proof rollups

• Turn customer outcomes into trust assets that drive conversion (reviews case studies before/after workflows) aligned to vertical campaigns

• Ensure third-party proof such as G2 is consistently developed and used across campaigns landing pages and sales enablement

• Partner with Customer Success to run customer advocacy referral motions and support expansion campaigns (reviews case studies referral asks upgrade nudges).

PatientHub-first marketing and sales operating model

• Operate marketing workflows using PatientHub as the default system (campaign execution follow-up workflows reporting visibility)

• Reduce reliance on disconnected tool sprawl and ensure internal usage becomes external proof (we run our business on it)

• Build how we use PatientHub materials (SOPs screenshots short videos templates) that Sales and Customer teams can use with prospects/clients

Team Leadership & Operational Scale

This is a founding leadership role. Early on success comes from orchestrating a lean internal pod agencies/contractors (creative paid media SEO web email ops event production etc.) with strong briefs clear KPIs and tight iteration cycles. Over time you will help define which functions should be brought in-house and hire accordingly.

You will:

• Lead cross-functional execution across Growth/Marketing Agency Events Affiliates and Sales enablement

• Translate frontline sales feedback into improved targeting messaging and materials

• Set standards for campaign briefs launch QA and performance reviews

• Hold vendors and internal contributors accountable to KPIs (delivery outcomes)

• Create clarity on who owns what across motions (paid events organic lifecycle) and prevent lead leakage through consistent follow-up and SLA adherence

• Run a weekly WBR (weekly business review) with Sales/SDRs: SQL quality SLA compliance leakage reasons and next actions.

This role requires comfort in being both strategic and hands-on. You are expected to ship consistentlyrunning weekly launches/iterations with clear owners QA gates and deadlines.

Required Qualifications

• 712 years in B2B marketing with significant time in demand generation / growth marketing roles

• Proven track record of delivering qualified pipeline / SQL outcomes (not just leads) including measurable improvements in conversion rates (MQL SQL SQL Opportunity)

• Experience owning and optimizing multi-channel programs (paid landing pages/CRO lifecycle/email content/SEO webinars/events)

• Demonstrated ability to manage agencies/contractors with clear briefs KPIs weekly performance reviews and fast iteration cycles

• Strong analytical discipline: comfortable with dashboards attribution funnel reporting and budgeting tied to revenue outcomes

• Able to operate as a player-coach in a founding environmenthands-on early building process and leverage through vendors before scaling headcount

• Excellent cross-functional communicator with experience partnering closely with Sales/SDRs on lead definitions routing/scoring SLAs and feedback loops

• Able to quickly master and communicate ClinicMinds value proposition (EHR RCM patient engagement and the compounding operating model) in a way that converts.

• Experience building and maintaining third-party trust signals and customer advocacy (e.g. G2) turning proof into conversion

• Comfortable dogfooding PatientHub: running marketing ops inside PatientHub and translating internal usage into customer-facing proof.

• Demonstrated hands-on use of AI to accelerate research campaign development creative iteration and performance analysis (with strong judgment and QA).

Strongly Preferred Experience

• Experience in marketing to SMB healthcare providers or practice leadership

• Experience supporting multi-product or services-enabled SaaS platforms

• Familiarity with demand generation lifecycle marketing and sales enablement

• Experience working closely with Sales in a pipeline-driven organization

• Comfort operating in fast-growing execution-focused environments

Why Join ClinicMind

• Work on a mission-critical healthcare platform with real operational impact

• Clear scope expectations and accountability

• Strong leadership and alignment with Growth and Sales

• Opportunity to lead build and scale meaningful marketing programs

• A clear path for growth as the organization scales

Must Have

1. 1. Must have stable internet connection minimum of 25 MBPS

   2. Must have a mobile data plan as a backup

   3. Must be comfortable working the US business hours (EST)

   4. Must own a PC or laptop with at least 16 GB of memory