Manager Marketing Operations

MoEngageis an insights-led customer engagement platform trusted by 1200 global consumer aGreat Place to Work Companywe are a young fast-paced and intelligent customer engagement platform that fosters a culture of innovation ownership freedom and fun while building future-ready technology products. Sitting at a conflux of diverse technologies likeArtificial Intelligence Big Data Web & Mobile platforms MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception we have worked withleading Fortune 500 brandssuch asDeutsche Telekom Samsung Ally Financial Vodafone and McAfeealong with internet-first brands such asFlipkart Ola OYO Bigbasket and Sharechatwith a global presence that encompasses35 countries.We currently haveoffices in San Francisco Boston London Dubai Ho Chi Minh city Bangkok Kuala Lumpur Singapore Sydney Vietnam Berlin Jakarta and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings inGartners Magic Quadrant Gartner Peer Insights and G2 Summer Reportsis a testament to that. Another commendable quality is our people-centric culture as we have recently been included inBattery Ventures top 25 private cloud computing companies. As recognized by theDivHERsityAwards we are one of the top 20 diversity companies in the world while theEconomics Timesnames us as one of the Top Organizations for Women.

Will you be able to thrive in a fast-paced environment where innovation speed and customer-centric thinking are the norm Is it your passion to uncover opportunities others are unaware of and to champion them Do you crave ownership and a chance to be a part of something that matters If so this may be a worthwhile opportunity for you!

Responsibilities :

MARKETING REPORTING

• Create and manage full funnel marketing KPI reports and dashboards

• Build reports and dashboards in tools like Tableau/Hubspot/SFDC to provide visibility into end-to-end marketing funnel from Website traffic to Bookings

• Report on campaign and channel performance - measure campaign/channel effectiveness track conversions and report on the health of the marketing and sales funnel

• Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports

• Support weekly/ monthly/ quarterly reviews by providing relevant data and insights

• Build marketing attribution reporting that effectively measures performance of each channel

• Create reports that shows the ROI of marketing investments

• Provide actionable insights and present recommendations to marketing teams. Help with data driven decision making

• Monitoring data quality data processing data storage and reporting processes and resolve any discrepancies or errors

• Enable and train marketers to self serve on basic reports in BI tool /Hubspot / Salesforce

• Drive the management and configuration of marketing analytics technology tools

• Do cross functional projects with other teams like sales ops/ CEOs office CS etc which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline

• Using AI tools in automation or creation of reports & Insights

MARTECH MANAGEMENT

• Manage tools in the Martech stack - Ensuring regular management of the tools to ensure it is working as expected

• Regular review of the functioning of critical tools and ensure there are no issues that impact leads data or reporting

• Manage integrations & data flow between tools. Work with the vendors to solve any issues

• Safety of data and access control within the tools

• Serve as a trusted subject matter expert on how systems work and how data flows

• Work on implementation of new tools

• Demonstrating leadership and coaching capabilities for team member(s)

• Follow a hands on approach but have a strategic view as well

• Automate manual processes enabling a frictionless and fast marketing execution

• Use AI tools to automate processes and explore new tools that help increase productivity or help in Ops use cases.

Requirements :

• 6 years of hands on experience in Marketing operations with core expertise in marketing reporting & analytics

• Understanding of B2B marketing process channels KPIs and having a strong analytical data driven approach

• Strong hands on experience in Tableau/ Looker studio/ Google Analytics or similar tools

• Knowledge of SQL databases along with database querying languages

• Knowledge of working in cloud data warehouses like Snowflake and data ingestion tools like Fivetran

• Ability to handle Data from multiple sources and build useful Dashboard and visualizations

• Experience of working on Martech tools like Salesforce Hubspot etc

• Experience of working with AI tools and AI automation. Experience of working with Clay N8N Zapier Gemini etc will be a plus

• Eagerness to learn new tools and work on new projects

• Prior people management skills will be a plus

• Strong communication skills - both written and verbal- to speak present and be a data story teller

• Collaborate with members of marketing and cross functional teams as well as senior and executive leaders

AtMoEngage we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate we create the most value for our clients our employees and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngageis based solely on professional competence skills and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender ethnicity abilities age identity orientation or expression marital status (including pregnancy) religion and beliefs or any other status protected by law.

It is our policy to comply with all applicable national state and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions authentic selves and talents to work collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage we are passionate about our team and technology - see below to know more about us.


Scale @MoEngage

We handle more than a billion messages every day. Rest assured you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.