Lead Product Marketing Manager

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

Were filling this role for a client a longevity-focused preventative healthcare platform.

Job Description

In this role you own lifecycle and product messaging as a compounding system not a set of campaigns. Email landing pages and in-product messaging are treated as one connected surface. Every change ships with a hypothesis. Performance is tracked by cohort intent and lifecycle stage. Weak work is cut quickly. High-signal work gets iterated and scaled.

With that said you should have a great intuition and taste for copywriting messaging & design. You can cultivate great experiments not just numerous experiments. You work hands-on. You ship real things. You operate directly in Figma CMSs and lifecycle tooling alongside Growth Product and Design.

Responsibilities

Lifecycle and retention

• Own all email and lifecycle flows for new members active members and re-engagement

• Treat email as a long-term system that compounds over time

• Continuously test prune and evolve flows based on cohort performance

Conversion and clarity

• Own core landing pages and high-intent sub-pages

• Partner with Growth to experiment on positioning structure and messaging

• Ruthlessly remove confusion and cognitive load

Product and in-app messaging

• Define how the company explains itself inside the product

• Shape onboarding education nudges and monetization moments

• Ensure in-app messaging is clear human and benefit-led

Customer voice

• Synthesize member behavior objections and feedback into clear recommendations

• Act as a translator between customer psychology and product decisions

About You

• Health obsessed - you have a strong personal interest in longevity and preventive healthcare

• High-velocity operator - you work with urgency and iterate rapidly to drive progress

• Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact

• Comfortable in chaos - you thrive in ambiguity enjoy cross-functional collaboration and have experience building 01 products

• Obsessive about details - you spot member friction before anyone else does

• Fascinated by customer psychology - you design for how people behave

• Background in marketing UX or design; PM experience is a plus but not required

• High IQ even higher EQ - you read both systems and people with precision

• A sharp communicator and storyteller whose copy elevates the entire product

• Comfortable with ambiguity cross-functional chaos and building 01

• Bonus: Startup DNA - you were a founder or have early-stage startup experience

Required Experience:

Manager