Marketing Lead

We are seeking a Marketing Lead to own and lead all marketing activities across our clients subsidiaries including Venture Studio Managed & Outsourcing Services Quality Services and Startup Factory initiatives.

This role is both strategic and hands-on responsible for shaping the overall marketing direction while leading and managing external marketing agencies to ensure consistent execution strong brand positioning and measurable business impact.

The ideal candidate is a senior modern B2B marketer with strong leadership presence deep understanding of digital and growth marketing and proven experience managing agencies campaigns and multi-brand portfolios.

Key Responsibilities

Marketing Strategy & Leadership

• Own the end-to-end marketing strategy aligned with business revenue and growth objectives
  
• Translate company vision services and programs into clear market positioning and messaging
  
• Define annual and quarterly marketing plans KPIs and budgets
  

Agency & Vendor Management

• Lead manage and evaluate external marketing agencies (digital content performance PR branding)
  
• Set clear briefs timelines KPIs and quality standards for all agencies
  
• Ensure alignment accountability and consistent delivery across partners
  

Brand Content & Communications

• Oversee brand positioning and storytelling across all entities
  
• Ensure consistent tone messaging and visual identity across digital channels campaigns and materials
  
• Supervise content strategy for website social media thought leadership case studies and programs
  

Demand Generation & Growth

• Drive B2B lead generation pipeline growth and awareness across target sectors
  
• Oversee digital campaigns (LinkedIn Google email events partnerships)
  
• Support sales business development and venture teams with strong marketing enablement
  

Performance Analytics & Reporting

• Monitor performance dashboards campaign ROI and funnel metrics
  
• Use insights and data to optimize campaigns and marketing spend
  
• Report clearly to leadership on impact results and recommendations
  

Cross-Functional Collaboration

• Work closely with leadership sales venture teams and program managers
  
• Support launches partnerships innovation programs and flagship initiatives
  
• Act as the central marketing point of contact across the organization
  

Requirements

• 5 years of experience in marketing roles with at least 23 years in a leadership capacity
  
• Strong background in B2B digital services consulting tech or venture ecosystems
  
• Proven experience managing and leading external marketing agencies
  
• Solid understanding of digital marketing demand generation and brand strategy
  
• Data-driven mindset with strong analytical and reporting skills
  
• Excellent communication and stakeholder management skills
  
• Fluency in English (Arabic is a strong plus)
  

What Success Looks Like

• Clear consistent brand positioning across all entities
  
• High-performing agencies delivering measurable results
  
• Marketing directly supporting revenue growth and business objectives
  
• Strong visibility and credibility within the startup tech and innovation ecosystem
  
• Marketing operating as a strategic growth engine not a support function