VET Digital Manager(E-MKT)
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
This role will be the digital manager to develop integrated on-site and off-stie media strategy and monitor the execution for vet online in order to scale our new user recruitment optimize paid media ROI and build a sustainable brand presence on EC platforms.
Omni-channel Strategy Planning
Develop annual/quarterly integrated media strategies (covering social content search video performance ads etc.) aligned with e-commerce sales targets and brand positioning.
Budget and Resource Allocation
Oversee overall media budget planning and dynamic allocation optimize ROI and lead negotiations and partnerships with key media platforms.
Media Buying and Traffic Operations
Lead the integration of performance advertising (e.g. performance ads search ads) with branded content marketing refine traffic operations and improve end-to-end conversion efficiency from impression to purchase.
Data-driven Optimization
Establish a core data monitoring system (e.g. ROI CAC LTV) conduct in-depth analysis of campaign data and user behavior and continuously iterate strategies to drive business growth.
Team and Ecosystem Management
Lead the media buying and operations team manage external agencies and partner networks and ensure effective execution of strategies.
Market and Trend Insights
Continuously monitor industry trends platform algorithm updates and competitor activities and introduce innovative approaches and tools to the team.
Requirements:
1. Hard Skills & Experience
Experience: 58 years of digital marketing experience with at least 3 years focused on omni-channel media strategy in e-commerce.
Skills: Proficient in advertising products and content ecosystems of major media platforms (e.g. ByteDance Ads Tencent Ads Red note Tmall JD etc.).
Strong analytical skills and familiarity with data analysis tools are essential.
2. Core Soft Skills & Traits
Strategic Thinking & Business Acumen: Deep understanding of business fundamentals with the ability to translate market strategies into tangible commercial outcomes.
Balancer of Brand and Performance: Understands the long-term value of brand building and excels in short-term performance conversion skillfully balancing both.
Strong Collaboration and Influence: Excellent cross-departmental communication skills able to effectively collaborate with product sales customer service and other teams to drive synergy.
Entrepreneurial Mindset and Resilience: Goal-oriented able to work under pressure and proactively identify opportunities and solve problems in a fast-paced environment.
Curiosity and Learning Agility: Stays updated on emerging platforms technologies and marketing models and is eager to experiment and innovate.
3. Preferred Background
Prior success in similar product categories or business models (e.g. FMCG consumer electronics nutritional supplements) is preferred.
Experience working on both the brand side and with top-tier advertising agencies is a plus.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
