LATAM Social Media, Brand and Events Manager
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Title: R3 Social Media Brand and Events Manager
Personnel Area: JD Brazil - Regional Office
Function: Communications (CA)
Job Grade: 09
Hiring Manager: Alfredo Miguel Neto
Recruiter: Karen Rodrigues
Main Responsibilities
- Strategic Positioning: The Brand Manager position in the region holds the strategic responsibility of managing John Deeres external perception which is essential to ensure the brand is positioned appropriately. Through ongoing research we are able to understand market expectations and needs allowing us to adjust our actions to strengthen the companys reputation. This work directly contributes to John Deere being recognized and admired creating true brand advocates and fans. The role is central to strengthening John Deeres perception as an innovative technology-driven company. Initiatives such as employer branding and talent attraction campaigns like the Tech Campaign 2025 elevate visibility among qualified professionals and reinforce our position as a sector leader.
- Brand Building: The Branding Manager is responsible for developing and executing brand campaigns tailored to diverse target audiences such as customers industry professionals potential talent and strategic partners. These campaigns are designed to position John Deere as a thought leader adapting messaging and creative assets to resonate with each audiences unique interests and expectations. By leveraging multi-channel strategies (On and offline) and authentic storytelling the Branding Manager ensures that the brands values and purpose are consistently communicated strengthening brand equity and fostering lasting connections across all segments.
- Brand Protection: Active brand management is critical to maintaining consistency and integrity across all John Deere touchpoints. The Branding Manager leads the approval process for brand associations safeguarding our reputation in partnerships sponsorships and corporate events. Examples include evaluating sponsorship proposals for major industry tradeshows and validating co-branding initiatives with key partners. Building a strong brand requires continuous integrated efforts. The Branding Manager leads brand training for employees dealers and strategic partners to ensure alignment and engagement at every touchpoint. This includes brand culture workshops values-driven onboarding programs and the dissemination of institutional communication guidelines.
- Project Management & Corporate Events: Leadership in corporate events and sponsorships is also a key responsibility. The Branding Manager ensures our presence at forums congresses and tradeshows aligns with global strategy reinforcing innovation and sustainability attributes. The role also oversees the approval of materials and activations to ensure coherence and impact.
- Governance & Brand Association Approvals: The position ensures proper governance over internal and external brand usage approvals protecting reputation and mitigating risks of improper exposure.
Skiils You Need
- Complete bachelor degree in Marketing Publicity Journalism and corelated fields
- Advanced/Fluent English
- Intermediate Spanish
What Makes You Stand Out
- Advanced Spanish
- Manager of other experience
- Masters Degree
This position will be posted for a minimum of 10 business days and unposted when a qualified pool of candidates is achieved.
Candidates must have the necessary work permits to work in the country.
Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Explore agricultural, construction, forestry machinery, technology, services and more on the official John Deere website. Find a dealer in your area or purchase online.
