Thought Leadership and research Specialist
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Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
At EY were all in to shape your future with confidence.
Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
Thought Leadership and research Specialist
Job Title: Thought Leadership and Research Specialist
Level: Senior Associate / Specialist
Function: Brand Marketing & Communications (BMC) Thought Leadership
Role Overview
The Thought Leadership Content Specialist is responsible for developing high-quality insight-driven content that positions the organization as an industry leader. This role blends strategic thinking strong research capability and exceptional writing skills to create compelling narratives across formats such as reports whitepapers executive point-of-views blogs scripts and multimedia content. The specialist will work closely with business leaders SMEs BMC teams and the studio to bring complex ideas to life in a simple influential and impactful manner.
Key Responsibilities
- Content Strategy & Research
- Identify emerging trends industry shifts and market intelligence to create timely thought leadership themes.
- Conduct deep research using primary and secondary sources; synthesize complex information into clear concise insights.
- Partner with business leadership to develop content pillars and messaging frameworks.
- High-Impact Content Creation
- Develop long-form and short-form content: whitepapers articles leadership POVs newsletters blog posts video scripts panel talking points and social media content.
- Convert data expert interviews and insights into compelling storytelling formats.
- Ensure content is aligned with brand voice tone and message discipline (EY style).
- SME & Leader Collaboration
- Conduct interviews with SMEs solution leaders partners and external experts.
- Translate technical domain-heavy inputs into accessible engaging narratives for broad audiences.
- Manage reviews revisions and approvals.
- Editorial Excellence
- Maintain rigorous editorial standards fact-checking and quality review.
- Ensure consistency across all communications assets.
- Create reusable content templates messaging guides and signature formats.
- Multi-Format Storytelling
- Collaborate with studio teams to convert written content into:
- Video scripts
- Infographics
- Social media snippets
- Podcasts
- Event presentations and keynote decks
- Collaborate with studio teams to convert written content into:
- Measurement & Optimization
- Track performance of thought leadership content on digital channels.
- Recommend improvements based on analytics and audience engagement.
- Maintain dashboards of content coverage impact and usage.
Required Skills & Competencies
Core Skills
- Exceptional writing and storytelling ability
- Strong research and analytical thinking
- Ability to simplify complex concepts
- Adept at working with senior stakeholders
- Editorial rigor with attention to accuracy and detail
Technical Skills
- Experience using content research tools (industry databases analyst reports etc.)
- Working knowledge of SEO for content
- Familiarity with scriptwriting for video and podcast formats
- Proficiency with PowerPoint for narrative decks
Behavioral Competencies
- Strategic mindset with ability to understand business priorities
- Creative thinker with ability to generate new angles narratives and formats
- Strong project management and deadline discipline
- Collaborative and comfortable in a fast-paced environment
Qualifications
- Bachelors/Masters degree in Communications Journalism Marketing English Business or related field.
- 5 years of experience in content creation editorial strategy corporate communications or journalism.
- Prior experience in consulting technology professional services or agency environments is an advantage.
EY Building a better working world
EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.
Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.
Required Experience:
IC
Key Skills
- Laboratory Experience
- Spss
- Data Collection
- Genetics
- R
- Research Experience
- Statistical Software
- Cell Culture
- Molecular Biology
- Microscopy
- Research Laboratory Experience
- Western Blot
About Company
Bij EY Studio+ creëren we transformatieve ervaringen die mensen in beweging brengen en markten vormgeven. We combineren design, technologie en commercieel inzicht, aangevuld met EY.ai, een verenigend platform en aangedreven door ons volledige spectrum van diensten.
