Market Research Analyst
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Job Location:
Plainfield, IN - USA
Monthly Salary:
$ 86000 - 107000
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
At Azenta new ideas new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus Achievement Accountability Teamwork Employee Value and Integrity
Job Title
Market Research AnalystJob Description
How Youll Add Value
The Market Research Analyst is responsible for researching market segments identifying target customers and equipping the Commercial team with actionable insights that enhance their success in customer engagement and sales strategies. This role combines data-driven analysis with strategic thinking to inform positioning go-to-market plans and pricing for various combinations of service and product solutions for Better Storage Management. The analyst works closely with the Chief Client Solution Officer and collaborates with Sales and Marketing to ensure research findings translate into effective commercial execution.
What Youll Do
Research market segments and identify target customers providing detailed profiles and segmentation analysis to guide commercial strategy. Map customer value chains and identify key decision-makers and influencers; develop buyer personas and analyze purchasing behaviors to inform go-to-market strategies. Prepare the Commercial team with data-driven insights and tools that enhance their effectiveness in customer engagement and sales approaches. Design and implement comprehensive market research studies leveraging qualitative and quantitative methodologies to generate actionable insights. Conduct secondary research Voice of Customer (VOC) studies and internal stakeholder interviews; synthesize findings into clear reports with strategic recommendations. Plan and execute concept testing for new sample management products and service solution models; work closely with the Chief Client Solution Officer and Commercial Leadership to refine models pricing positioning and value propositions based on customer feedback. Analyze competitive landscape and customer alternatives; articulate differentiation strategies that position the company as the preferred solution provider. Cultivate relationships with industry thought leaders and early adopters; facilitate introductions to sales teams to accelerate pipeline development. Serve as an advocate for new offerings; ensure consistent communication and alignment across all stakeholder groups. Partner with Marketing Communications to develop campaigns that drive awareness engagement and demand for new service solutions. Support the Chief Client Solution Officer and Commercial Leadership in translating research insights into operational plans for successful service launch and adoption.
What You Will Bring
- Bachelors degree in Marketing Business Economics or related field; Masters degree preferred.
- Experience in market research sales business analysis or strategy roles. Experience in life sciences healthcare or technology sectors strongly preferred.
- Proficiency in market research tools and methodologies (surveys focus groups competitive analysis). Strong data analysis skills; experience with Excel Power BI or similar analytics platforms.
- Soft Skills: Excellent communication and presentation skills. Ability to translate complex data into actionable insights for non-technical stakeholders. Strong collaboration and stakeholder management capabilities.
Preferred Competencies
- Knowledge of life sciences industry trends and customer value chains.
- Familiarity with pricing strategies and go-to-market planning.
- Ability to work in an agile cross-functional environment.
Your Working Conditions:
- General office setting at any Azenta SMS facility
If any applicant is unable to complete an application or respond to a job opening because of a disability please email at for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race color age religion gender sexual orientation gender identity national origin disability or veteran status.
United States Base Compensation: $86000.00 - $107000.00The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience education (including licensure and certifications) qualifications performance and geographic location among other relevant business or organizational needs.
Required Experience:
IC
Key Skills
- Qualtrics
- Quantitative Research
- Spss
- Data Collection
- Microsoft Powerpoint
- Research Experience
- Survey Design
- Qualitative Research
- Market Research
- Merchandising
- Customer relationship management
- Data Analysis Skills
About Company
Azenta Life Sciences enterprise-wide sample exploration and management solutions accelerate discovery, development and delivery, with speed and precision.
