NCS&Field MKT Lead
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Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Shanghai ChinaJob Description:
and Responsibilities
医院关键管理决策人NCS相关的整体策略管理内容工具开发非临市场活动开展客户维护
开发与产品准入/管理相关的学术交流内容与工具
制定产品准入管理的市场策略规划
产品在医院准入过程中与医院管理者沟通产品的价值
解答医院管理者关于产品准入过程中相关问题的内容
搭建组织医院管理者相关的市场活动传递产品的理念与价值
与医院管理者建立良好的学术合作关系
带量采购准入策略及落地
中标后格局及优劣势分析
准入证据及材料准备
相关专家产品理念及价值的传递
梳理医院端带量采购产品布局和规划
医院端政策梳理和相关准入布局
各地医院管理政策梳理
医院端准入渠道梳理和管理
相关准入能力的赋能
医院临床重点客户相关的落地策略及执行管理市场活动开展客户维护
与SMT和MKT合作梳理医院关键客户策略性管理
根据MKT重点策略和术式梳理区域关键性临床客户
根据客户学术影响力等形成客户管理策略
市场活动的落地开展和品牌打造
带领团队针对区域策略术式客户制定合理的学术推广计划
赋能团队高效落地相关学术活动
与关键客户建立品牌性持续性的互动
核心大KA关键临床和管理决策人的整体管理规划和执行
建立重点KA管理档案 明确重点KA管理策略和落地执行
Required Skills:
Preferred Skills:
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more
