Growth Media Manager Mobile (Contractor)
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Job Location:
San Mateo, CA - USA
Monthly Salary:
$ 55 - 83
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Growth Media Manager - Mobile (Contractor)
Remote
*Please note this is a 6-month temporary position through our Staffing Partner DZX.
Are you looking to challenge yourself and help PlayStation build its mobile User Acquisition capabilities from its foundationThe Growth Media Manager Mobile will be responsible for tactical planning and media activation for Sony Interactive Entertainments (SIE) upcoming mobile individual will be working closely with the Mobile Games Marketing team and the Director of Growth Media to develop & execute UA strategies throughout our mobile titles lifecycle including GEO-beta worldwide launch and live operations.
Working with a leading mobile agency the ideal candidate will have a proven track record in planning and executing impactful paid media campaigns particularly with mobile games. The ideal candidate will also need to be highly analytical & strategic being able to interpret campaign results and offer campaign optimization insights to impact ROAS.
Responsibilities
- Collaborate with ourmobile UA & marketingagency to manage campaign planning tactical executions and optimizations to ensure campaign success.
- Drive performance of all UA campaigns across SANs(Meta Google ASA) mobile video networks and programmatic partners/DSPs with emphasis in optimizing campaigns based on ROAS targets.
- Lead agency & vendor management working with our partners to driveperformancecampaignsoptimizefront-funnel creatives andultimately drivegrowth for our mobile apps.
- Setupand manage ourmeasurement & attribution capabilities (MMP/Appsflyer Firebase Meta)and ownall calibrations forthem including initial setup tracking links and AEO calibrations & testing.
- Build reporting & analysis working with cross-functional analytics team to report on campaign performance and inform our media mix geo and budgeting strategies.
- Partner with our Mobile Games Marketing team to create and scale our mobile creative development & pipeline for static video playable and other formats.
- Own all operational workstreams for UA including partner/vendor contracts invoicing spend management and all data/performance reporting.
Requirements
- 3 years of paid media experience formobilegames particularly in campaign management with all key digital platforms (Google MetaASAprogrammatic& DSPs and mobile ad networks).
- Experience buildingmobile UAplans andoptimizingcampaign executions.
- Highly analytical and ability to interpret& translatecampaign results into action.
- Experience collaborating with cross-functional and cross-organizational teams.
- Naturally inquisitive and able toidentifychallenges (and offer solutions) that others may have overlooked.
- Understanding and passion formobilegamesecosystema hugeplus.
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At SIE working with our partners we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the individual base pay range may vary based on job-related factors which may include knowledge skills experience and location.
In addition this role is eligible for benefit offerings that include medical dental and vision. Click here to learn more.
This is a flexible role that can be remote with varying pay ranges based on geographic location. For example if you are based out of Seattle the estimated base pay range for this role is listed below this is an hourly rate.
$55.96 - $83.99 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
