Associate, Programmatic

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

GALE is the worlds first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy media CRM creative performance marketing and technology GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014 the agency has since been named AdAges Business Transformation Agency of the Year and Adweeks U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta Uber Starbucks Chilis Hard Rock MilkPEP Diageo Cotton IHG and more. If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you!

GALE has eight offices around the world including New York Toronto Los Angeles Austin Denver Kansas City London and Bengaluru. GALE embraces a hybrid flexible workplace

Associate Programmatic

Bengaluru Karnataka India

We are looking for an Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.

About us

GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto Singapore and Bangalore our teams are connected by a set of core values that inform everything we do from how we hire to how we work together: values like Everyone Matters No Silos and Masters of Our Craft.

If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you.

Who you are.

Minimum 2-3 years of hands-on experience in campaign management with thorough knowledge of campaign management and programmatic trading including creative upload tagging various targeting tactics monitoring campaign pacing and performance/KPI deliverables.

Knowledge of programmatic buying models (RTB PMP) targeting options (audience segments contextual targeting) bidding strategies (automated vs. manual bidding) and campaign optimisation techniques.

Experience working on channels like Display Native Video YouTube and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.

Experience working on more than one Programmatic media buying platforms/ DSPs (DV360 TTD Amazon DSP etc.).

Should be conversant with Ad Verifications platforms used in Programmatic like IAS Double Verify etc.

Technical understanding of tags and pixels including understanding of tag anatomy wrapping tags and setting up macros.

Knowledge of the programmatic buying process. Setting up PMP and PG deals on the platform.

Experience working with analytics tools will be a plus (GA4 Adobe MMPs etc.).

Strong quantitative and analytical skills.

Proactive self-starter capable of setting goals and reporting progress against them.

Problem solving and attention to detail in a multi-tasking fast-paced business environment.

Team player & strong communication skills.

Be confident in analysing and acting on marketing data.

What you will do

Set up traffic & manage programmatic buys across multiple demand-side platforms.

Campaign creation within DSPs data onboarding A/B testing and experiments setup rotation setup tracking implementation foresight in campaign structure to prepare for optimizations and success setting bid strategies etc.

Manage pacing and evaluate performance to ensure KPI delivery identify & implement optimizations proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas audiences and content.

Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.

Understand how to manage different kinds of goals and requirements (awareness cost per action (CPA) viewability brand safety).

Work closely with Media Planning teams to provide ROI-driving insights and recommendations.

Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.

Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.

Coordinate with creative team product team and technology team to drive online campaigns.

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives backgrounds and skills are brought together. Our Core Values are at the root of GALEs collaborative environment and help to foster a strong community. Our Code of Conduct Human Resources policies and executive investment in inclusion further support and protect GALEs inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Required Experience: