Programmatic Account Executive

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

In 2025 Cash App is setting its sights beyond the core programs that got us to 50 million monthly active users. We are breaking into new audiences with cross-functional go-to-market work increasing adoption of our banking products and accelerating virality. The Ecosystem Sales Team sits at the center of our growth ambition responsible for driving non-payment revenue through innovative high-margin opportunities.

We are seeking an experienced Ad Sales Executive to accelerate the growth of our new programmatic advertising business. This key role focuses on prospecting business development relationship building and programmatic sales acceleration among a select group of endemic and non endemic clients. Youll utilize your industry connections and knowledge of the programmatic space to find and close advertising deals for enterprise and mid-market brands across Cash App Commerce Media.

The ideal candidate has a proven track record of launching and growing new advertising solutions with a view on programmatic sales can thrive in ambiguity and has an entrepreneurial mindset. Youll play a key role in shaping our presence in-market using data to tell the story of Cash App Commerce Media being the voice of the client internally and taking the solution from 0-1 in the U.S.

You Will

Own and grow a book of business across programmatic advertising partners (endemic and non endemic) curating a robust pipeline of sales activity driving adoption of our commerce media solutions and consistently exceeding revenue targets.
Translate advertiser objectives into strategic programmatic campaigns using our available ad formats audience targeting capabilities insights and measurement tools.
Lead pre-sale execution in partnership with our Ad Tech and internal cross functional partners developing recommendations and ensuring flawless campaign delivery.
Serve as the primary client contact for your accounts building effective and long-lasting relationships with brand-side stakeholders tops down and bottoms up.
Collaborate closely with Strategy & Ops the Agency team and Partnerships Sales to coordinate efforts and accelerate growth.
Educate partners on our media offerings data strengths and commerce media innovation helping them understand how our platform uniquely drives both upper- and lower-funnel outcomes.
Collaborate cross-functionally with Strategy & Ops Data Science Product Design and Ad Ops to surface client feedback inform product development and align roadmap priorities to advertiser needs.
Identify and pitch new opportunities to grow client investment by testing new formats expanding to new surfaces or piloting new solutions.
Contribute to sales enablement by informing narratives case studies and sales materials that articulate the value of programmatic across our platform.
Monitor campaign performance in tandem with account managers ensuring clients receive actionable insights and optimization recommendations to drive ROI and retention.
Stay informed on industry trends including DSP innovation privacy changes audience targeting shifts and commerce media developments to act as a trusted advisor to your accounts.

You Have

Bachelors degree or equivalent experience in business marketing communications or a related field; advanced degree is a plus but not required.
5 years of programmatic ad sales experience preferably within a retail media network digital publisher agency trading desk or DSP/SSP platform.
Proven ability to build and grow client relationships close deals and exceed revenue goals in a fast-paced or evolving environment.
Solid understanding of the programmatic ecosystem-including DSPs SSPs audience targeting measurement and brand safety.
Strong communication and presentation skills with the ability to influence both internal stakeholders and external partners.
Comfortable working in ambiguous cross-functional environments and collaborating closely with Strategy & Ops Data Science Partnerships Ad Ops Product and Partner Marketing.
Familiarity with campaign performance tools and reporting platforms; comfortable interpreting data and making optimization recommendations.
Passion for digital advertising and/or commerce media. Experience in fintech retail or commerce-related businesses is a strong plus.

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible.Want to learn more about what were doing to build a workplace that is fair and square Check out ourID page.

Required Experience:

The Role

You Will

Own and grow a book of business across programmatic advertising partners (endemic and non endemic) curating a robust pipeline of sales activity driving adoption of our commerce media solutions and consistently exceeding revenue targets.
Translate advertiser objectives into strategic programmatic campaigns using our available ad formats audience targeting capabilities insights and measurement tools.
Lead pre-sale execution in partnership with our Ad Tech and internal cross functional partners developing recommendations and ensuring flawless campaign delivery.
Serve as the primary client contact for your accounts building effective and long-lasting relationships with brand-side stakeholders tops down and bottoms up.
Collaborate closely with Strategy & Ops the Agency team and Partnerships Sales to coordinate efforts and accelerate growth.
Educate partners on our media offerings data strengths and commerce media innovation helping them understand how our platform uniquely drives both upper- and lower-funnel outcomes.
Collaborate cross-functionally with Strategy & Ops Data Science Product Design and Ad Ops to surface client feedback inform product development and align roadmap priorities to advertiser needs.
Identify and pitch new opportunities to grow client investment by testing new formats expanding to new surfaces or piloting new solutions.
Contribute to sales enablement by informing narratives case studies and sales materials that articulate the value of programmatic across our platform.
Monitor campaign performance in tandem with account managers ensuring clients receive actionable insights and optimization recommendations to drive ROI and retention.
Stay informed on industry trends including DSP innovation privacy changes audience targeting shifts and commerce media developments to act as a trusted advisor to your accounts.

You Have

Bachelors degree or equivalent experience in business marketing communications or a related field; advanced degree is a plus but not required.
5 years of programmatic ad sales experience preferably within a retail media network digital publisher agency trading desk or DSP/SSP platform.
Proven ability to build and grow client relationships close deals and exceed revenue goals in a fast-paced or evolving environment.
Solid understanding of the programmatic ecosystem-including DSPs SSPs audience targeting measurement and brand safety.
Strong communication and presentation skills with the ability to influence both internal stakeholders and external partners.
Comfortable working in ambiguous cross-functional environments and collaborating closely with Strategy & Ops Data Science Partnerships Ad Ops Product and Partner Marketing.
Familiarity with campaign performance tools and reporting platforms; comfortable interpreting data and making optimization recommendations.
Passion for digital advertising and/or commerce media. Experience in fintech retail or commerce-related businesses is a strong plus.

Required Experience: